Daniel Ahmad
Director of Research & Insights at Niko Partners.
I analyze the video games market in Asia & MENA.
I tweet insights about gaming + more.
- It's often difficult to convey the scale of the games industry in China and how the companies developing the titles are often involved in multiple industries, but this article does a great job. A must read.
- A Sea of Remnants studio visit offers a rare glimpse inside NetEase – as well as a revealing look at how China has perfected the art of monetization in free-to-play. bit.ly/46irhFQ
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- I like the free to play games on the Epic Games Store every week.
- Slightly misleading. They've said they're using generative AI tools rather than creating game assets with it. "We're already seeing instances where generative AI tools are driving costs and time efficiencies." - Strauss Zelnick. Like i've been saying, this is how most studios will use it.
- Take-Two says that generative AI has zero part in the making of ‘GTA 6’ (Source: www.gamesindustry.biz/strauss-zeln...)
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- To be clear, that was my point
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- Everyone wants to believe
- Fascism is here 🇺🇸 techcrunch.com/2026/02/03/h...
- They're calling it the DHSS
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- Very unlikely given they have an AI Lab, a bunch of games with GenAI features, and are openly giving talks at GDC about how they use GenAI for game dev.
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- Ryan? He's just quoting the eurogamer article where the claim is made. Not surprised it's making the rounds tbh.
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- The difference here is that Strauss Zelnick is the one saying that, whereas for the other article it's the developers themselves.
- Adding the below as a reply to the thread: bsky.app/profile/zhug...
- This obviously isn't true given NetEase has openly used GenAI in its games and announced GenAI related features as recently as this month. Statement from NetEase: “The situation described did not occur, and we have not published any related policies.”
- If i had to guess, this is specific to the Suda51 game and likely related to its usage in creating in-game assets.
- As an aside, there's a tweet on this with 50k likes on the other site and NetEase's statement is basically "Stop celebrating, we're not doing that"
