Emma Calvert
Back in Belfast after 15 wonderful years working and living in Brussels.
Formerly food @ European Consumer Organisation (@beuc.bsky.social) trying to make healthier choices easier for all!
Still dipping a toe into EU Food Policy.
- Reposted by Emma CalvertEU #CAP farm subsidies overwhelmingly go to those who are already rich, and not enough support reaches those who really need it Farmers on the brink of bankruptcy, small agroecological farms, and all those who want to transition to more sustainable practices – these need real support
- Why can sugary cereals or even candies proudly boast about vitamin D or ‘no fat’? Well because the EU hasn’t done its job…for *17* years. Nutritional standards - ‘nutrient profiles’ - would’ve stopped these kinds of misleading claims on labels but the EU has missed the deadline since.. 19/01/2009🎂
- Reposted by Emma Calvert"Eating less meat remains one of the fastest, easiest & cheapest ways to cut emissions... It’s especially important as many other climate solutions become more expensive, politically fraught or unavailable… It’s not possible to separate our own health from that of the planet." [Also: dairy = meat!]
- Oh wow… where to start.. Red meat and cheese (!) prioritised and put on the same level as broccoli and carrots Butter above bananas And whole grains at the very bottom… 🙄 Making America confused again
- New food pyramid just dropped: cdn.realfood.gov/DGA.pdf
- 🚨Excellent new report on influencer marketing from my former colleagues exposing the myriad ways food brands are using the powerful sway of influencers to push kids+teens towards junk food. 👉As brands increasingly engage these marketing tactics, regulators need to take the issue in hand, urgently!
- Reposted by Emma CalvertGetting restaurants to serve more plant-based food can have big climate impacts.
- 🍬‘One portion = Happiness!’ Great that Haribo have made giant stuffed toy versions of their sweets…🙄 Now they can market to kids *inside* their bedrooms. This is of course a company who claim they don’t market to under 16s
- Maybe some Irish and EU policymakers could pick up a copy of this kid’s book I found today.. Which seems to have a better grasp of what needs to happen to livestock agriculture in Ireland…
- For anyone claiming to care about farmers’ livelihoods or food prices for the consumer, THIS is the key to the answer: tackling the climate crisis. Resources and efforts should be (laser) focused… tick tock… ⏰
- ♥️ Good to see diets haven’t been totally ignored in the new EU ‘Safe Hearts Plan’ but still so much untapped potential to address #foodenvironments Hoping in particular the evaluation of unhealthy food marketing to kids will indeed lead to a proposal for stricter rules (how could it not?!)
- But not at all convinced by the Commission’s plans to work on food information… 🤨Portion sizes (unrealistic, set by industry), 🤨Digital info (useless for busy consumers), 🤨Focus on processing only (nutrition is crucial too!) 🚥Of course no mention of the most effective label out there- #NutriScore
- Reposted by Emma CalvertIn the UK in 2022 (most recent year for data), "115,000 deaths were associated with unhealthy diets. Of these, 49,000 were associated with excess consumption of dairy, red meat, and processed meat." @lancetcountdown.bsky.social Data Sheet 2025 lancetcountdown.org/wp-content/u...
- Reposted by Emma CalvertFood corporations built a system where junk is cheap, everywhere, and aggressively marketed. The diets they profit off are killing people - 800,000+ deaths every year in Europe - while public health costs explode. #EUAgriFoodDays #FeedPeopleNotAgribusiness
- 🍫 When your chocolate bar isn’t ‘chocolate’ anymore… Cocoa production is acutely affected by the climate crisis and manufacturers are responding by dropping the % of cocoa solids in their products.. Expect to see more of this as temps rise unabated.. www.confectionerynews.com/Article/2025...
- Reposted by Emma CalvertA majority of #consumers in Germany want mandatory #labeling of all food products using the traffic light system #NutriScore, according to a comprehensive survey. Almost all consumers (91%) are already familiar with the #nutrition label… (1/2) www.foodwatch.org/de/fuenf-jah... #label
- Reposted by Emma CalvertThese two stories are somehow connected. Apparently, if you lobby tirelessly for more pollution & ecological wreckage, that’s exactly what you get.
- A reprieve (for how long?) for the ridiculous veggie burger name ban But what a colossal waste of political energy spent on a such a farcical attempt to undermine plant based options 😑 www.politico.eu/article/eu-v...
- Reposted by Emma CalvertToday it's exactly 6 years ago that EU Commission President Von der Leyen announced the European Green Deal, which she called "Europe's Man on the Moon moment" 🎂 Von der Leyen's priority today? Acting on corporate demands for #deregulation, recklessly rolling back environment and health standards 😡
- Reposted by Emma CalvertAt this month’s AGRIFISH Council, ministers must send a clear signal to the @ec.europa.eu and support the modernisation of the EU animal welfare legislation for farm animals. Why? Read along. 🧵
- 🎯 Very sick of passing this bus stop ad with my little ones this month (obviously they think it’s great - ‘Santa!!’) If junk food ads on tv are worth regulating then junk food ads outdoors are too
- This has got to stop. Junk food companies are exploiting every loophole to push unhealthy food on young people🎯 Does the new advertising ban go far enough if it misses out outdoor advertising and still lets companies advertise their brand name anywhere they like? 🔗 bit.ly/3XuoFjr
- Reposted by Emma CalvertIreland’s water is going green, yet the EU just approved YET another nitrates derogation... Rural communities have spoken: they want clean rivers, not more pollution. Science and public health are clear. It’s time to enforce the rules and safeguard Ireland’s waters. Press release & letter below👇
- Recommendations from the report suggest: ⚖️ Universal basic income 🥓 Taxes on meat 🌱 Subsidies for healthy plant-based foods As the EU frivously debates the names of veggie sausages and burgers, it feels like we’re a lonnng way away from the political seriousness urgently needed…
- 👉‘All the environmental crises were worsening as the global population grows and required more food and energy, most of which was produced in ways that pollute the planet and destroy the natural world, the experts said. A sustainable world was possible, they said, but required political courage.’
- Reposted by Emma CalvertNo ham in hamburgers, no dogs in hot dogs - and consumers get it. The EU should focus on promoting sustainable diets, not on policing words and making obvious obstacles to plant-based foods. CONCITO supports this call against the "veggie burger ban" 🍔🌱 #noconfusion
- ‼️Over 600 stakeholders have now united against the "Veggie Burger Ban" From NGO's to companies, the message to the EU institutions is clear: consumers are not confused and we don't need costly restrictions that will harm consumers, businesses, and the shift to sustainable foods. #noconfusion
- Reposted by Emma CalvertIreland's nitrates derogation & water quality — survey reveals public value clean freshwaters & have negative attitudes to raising farming allowance on nitrates @epaireland.bsky.social find agriculture is a primary source of nitrogen pollution in our waters www.antaisce.org/news/public-...
- Reposted by Emma Calvert🚨Industrial agriculture consumes most of our food, while millions go hungry in Europe. Most EU farmland isn’t supporting people - it’s feeding factory farms. That’s land we need to grow real food and nourish communities. #EUAgriFoodDays #FeedPeopleNotAgribusiness
- ‘The ignoring of facts, the sidelining of scientists and the breezy assertions, repeated ad nauseum, that Irish agriculture is ‘sustainable’ are largely responsible for the mess Irish farming finds itself in.’ 💯
- My attempt to cut through some of the misinformation around farming and water quality as we approach decision time on Ireland’s nitrates derogation www.irishexaminer.com/lifestyle/ou...
- Reposted by Emma Calvert'It’s urgent that we support a shift to plant-rich diets.' Oxford @oxmartinschool.bsky.social’s Prof Paul Behrens sets out why the UK food system needs reform - and how it could benefit farmers, the public and nature ⬇️ #OxfordClimate
- Reposted by Emma Calvert‼️ 789 DAYS ‼️ That is how long it has been since the @ec.europa.eu promised updated legislation for animals on farms. This morning we gave a reminder to EU Member States attending the Animal Welfare Conference. It's time to move #ForwardforAnimals ➡️ www.eurogroupforanimals.org/forward-anim...
- Reposted by Emma Calvert💥 🇪🇺 Breaking EU Ombudsman decision! Following a complaints, European Ombudswoman #TeresaAnjinho calls hasty deregulation proposals by #EuropeanCommission maladministration! See: tinyurl.com/5t5x42uz Following 3 complaints it now seems the EC did not follow it's own 'Better Regulation' rules. 😱
- Reposted by Emma CalvertSome EU decision-makers are on a mission to roll back vital nature laws. Our response to that? #HandsOffNature! Environmental laws need no fixing; they need enforcing. Leave them intact. Read more in our 'EU simplification explained' FAQ 👉 www.birdlife.org/wp-content/u...
- Excellent read: how EU taxpayers’ money is going to marketing funds promoting intensive meat and dairy production (often with bogus claims) The 2020 #FarmToFork strategy committed to making the EU promotion policy more sustainable but naturally, it was another victim of the agri industry lobbying….
- 🔴 NEW 🔴 MEPs Call for Urgent Review of €1.5 Billion EU Food Scheme Pushing ‘Misleading’ Claims 📝 @lauravilladiego.bsky.social 👇 www.desmog.com/2025/11/25/m...
- 🥛Sugar tax, rightly, being extended to sugary dairy drinks in the UK. 🥤 A shame that it won’t cover such drinks sold in restaurants, fast food outlets or cafes where ‘freakshakes’ or ‘frappuccinos’ contain grotesque amounts of sugar, some nearly hitting the recommended daily limit in *one* drink…
- Reposted by Emma Calvert“Even if fossil fuel emissions were eliminated immediately, emissions from the global food system alone would make it impossible to limit warming to 1.5°C and difficult even to realize the 2°C target…major changes in how food is produced [and consumed] are needed…”
- Reposted by Emma CalvertEuropean Court of Justice ruling slams Ireland on water quality, a ‘national embarrassment’. How long more will the people of this country put up with our rivers being destroyed for private profit? share.google/xzTWNuALN6PE...
- Reposted by Emma CalvertWe're constantly being told that pollution prevention measures are working and more time is needed to show results. But the rivers don't lie. www.independent.ie/regionals/co...
- New 🇮🇹 food faux outrage just dropped 🥱 Lollobrigida upset a jar of carbonara has the wrong type of processed meat (yes really). Always reminds me of the excellent @financialtimes.com on the invention of Italian food traditions. As American as it is Italian it seems..pork jowl not until the 90s..
- Reposted by Emma CalvertNEW report by @greenpeace.de 🚨 Shein's ultra-fast fashion system is based on overproduction, hazardous chemicals, and exploitation. 32% of tested garments contained hazardous chemicals exceeding limits set by the European Chemicals Regulation (REACH), including children's clothing. Read it below 👇
- Some startling statistics here on agri industry infiltration in Cop30: 😫300+ big agri lobbyists present 🥓🧀 Meat + dairy lobbyists most common (72 out of 302 agri lobbyists) 👨🏻💻1 in 4 agri lobbyists part of country official delegations (!!) Business as usual>lobbying as usual>inaction as usual
- Reposted by Emma CalvertThe Common Agricultural Policy should support a shift towards #SustainableFoodSystems: moving away from low-welfare husbandry while supporting nature-friendly farming and fairer incomes. As MEPs head into talks on this policy, here are key recommendations by the @eufpc.bsky.social 👉 bit.ly/3LKI1hv
- More great news on the state of children’s health
- Yet more special treatment for the wine industry: no debate allowed on the new 🍷 package? 🙄 I’ve been in meetings where the industry has woefully complained young people aren’t drinking enough 🍷. Why do we need these interventions to prop it up though? ‘Let the market decide’..unless it’s wine 🫠
- “No meeting minutes have been shared, no stakeholder consultation has been opened [..]. For those who work to reduce alcohol-related harm, [..] the message it sends is unmistakable: the interests of producers matter more than the wellbeing of citizens.” euobserver.com/eu-political...
- Reposted by Emma CalvertSo the EP Agri committee, so adamant that consumers would be confused by labels saying VeggyBurger or Vegeterian sausage, have voted to allow booze producers to replace health indications with a QR code Transparency seems is a one way street. Leading away from healthier and more sustainable diets.
- Very sorry to read that Eurocare will be closing its Brussels office. The EU alcohol industry is a lobbying juggernaut which has maintained its unjustified special treatment for decades. With no dedicated EU public health org working on alcohol, fixing this imbalance is now even more difficult :(
- Not only is the NutrInform battery (made in 🇮🇹 as an ‘alternative’ to the #Nutriscore) nowhere to be seen in Italian supermarkets (apart from a few Ferrero products 🤨), but as the programme shows, very complex and not easy to understand! A total red herring 😒
- Watching the last itw I did before leaving 🇧🇪 (and @beuc.eu 😢) on the sabotage of the #NutriScore Great exposure of the unprecedented level of lobbying against a public health tool in 🇮🇹. From Ferrero to Meloni, Coldiretti to Federalimentare: shocking the effort made to stop it becoming the EU label
- Watching the last itw I did before leaving 🇧🇪 (and @beuc.eu 😢) on the sabotage of the #NutriScore Great exposure of the unprecedented level of lobbying against a public health tool in 🇮🇹. From Ferrero to Meloni, Coldiretti to Federalimentare: shocking the effort made to stop it becoming the EU label
- Something so singularly depressing to be out of the Brussels bubble for 3 months, to now see that *this* is what has been occupying our decision-makers' time... The planet burns and we're talking about whether a veggie sausage can be called a sausage, my god... www.theguardian.com/world/2025/o...
- Think I need a shower after reading this exposé into the dirty tricks of the meat industry (and their paid shills) who worked relentlessly to undermine the EAT Lancet planetary diet... Having had the misfortune to engage with one of the mis-influencers mentioned, this paragraph👇 rings very true:
- Meat vs EAT-Lancet Planetary Health Diet: The dynamics of an industry-orchestrated online backlash Report by the Changing Markets Foundation changingmarkets.org/report/meat-...
- Reposted by Emma CalvertFood scarcity as a result of climate change is something we're not speaking about enough, and while the worst effects will be felt in the Global south, the north will feel it too. Already our weather and growing patterns are altered, and it will be difficult to adapt to such unpredictability.
- Reposted by Emma Calvert15+ years old, but still VERY relevent — and if we had acted 15 years ago, the “better world” we’d be creating would be a LOT better & easier to reach. There are real consequences we’re just starting to see to not heeding this cartoon a lot sooner. Even worse if we don’t heed it now. #ClimateCrisis
- 😵💫Another win for the alcohol industry at the expense of people’s health. The lobby was incredibly intense to prevent simply informing consumers on the harm alcohol use has on their health. Extremely disappointing to see a government jettison labels at the behest of such pressure…
- Ireland has officially delayed the introduction of health warning labels on alcohol from 2026 to 2028 Alcohol Action Ireland said: "Irish people are being denied their right to information regarding the facts about alcohol." @alcoholireland.ie www.irishexaminer.com/news/politic...
- Reposted by Emma Calvert💡 Denmark’s Plant-Based Action Plan shows the way: built on trust, backed by business, welcomed by consumers. Now 130+ orgs call for an EU-wide plan + Protein Diversification Strategy. Let’s scale this! Check the full joint blueprint here 👉 www.beuc.eu/reports/blue... #ProteinDiversification
- Interesting -🇨🇭will require disclosure➡️consumers when meat comes from animals mutilated w/o pain relief. Ideally, these mutilations would be banned or better, not ‘necessary’ in the 1st place. But it’s a transparency boost + much needed-consumers are poorly informed about animal welfare practices..
- Reposted by Emma CalvertSo, for JCDecaux, paying for billboards to advertise junk food is 👌… but renting advertising space to give children a commercial break and protect their health isn’t 🙄 Well done to @biteback2030.bsky.social for their #CommercialBreak campaign! www.newfoodmagazine.com/news/252331/...
- New ridiculous health claim on food just dropped… Anti-aging granola 🙃
- ‘Scientists say climate breakdown caused by the burning of fossil fuels means more frequent floods and droughts are likely in the UK.’ Almost as if the biggest risk to food security is the climate crisis…🤔
- 🌱Good news buried in this article is that consumers are almost unanimously (91%) willing to try *plant * based alternatives to meat. As the 🇩🇰 minister says, we need to enact policy levers to make that shift ‘easy and tasty’ instead of blaming. @eu2025dk.bsky.social should have lots to share!
- And this is not even a concern for most consumers, as long as the label is clear! ➡️ tinyurl.com/BEUCVeggieBu...
- Reposted by Emma Calvert✍️We've written to @vonderleyen.ec.europa.eu reiterating consumer groups’ position that the #GreenClaimsDirective is essential to build consumer trust in markets. This comes after @ec.europa.eu announced on Friday that it was withdrawing the legislation. www.beuc.eu/letter/green...
- Reposted by Emma CalvertYou may claim being green or you may decide not to do it. But customers deserve respect. We should honour their trust and ensure a reliable information support.
- 😔Child obesity rates in England set to rise in *90%* of the country. Of course the areas most affected are also the most deprived. Who can doubt that the food system is broken? And at what point does the drastic deterioration in children’s health see a policy response at the necessary scale?
- Reposted by Emma Calvertwww.sciencedirect.com/science/arti... Medicalisation of public health: a narrative review Yep This stuff matters enormously The medicalization of population health policy is a significant risk to, well, health Read alongside Lantz pubmed.ncbi.nlm.nih.gov/37096631/
- Would any parent be reassured knowing that the food industry decides what's acceptable to be advertised ▶️ their kids? Our @beuc.eu report on EU self-regulation underlines the need to end this failed experiment. Time to put children's health first + #stopmarketingtokids tinyurl.com/pledgebeuc
- Reposted by Emma Calvert🤳🍟Unhealthy food ads impact childhood obesity. And kids are inundated by them. As European governments start to act to protect children, the 🇪🇺 continues to allow food companies to set their own rules. @beuc.eu outlines in this article why this needs to stop👇 www.euractiv.com/section/heal...
- 🚥 So who said the #NutriScore was over? Fantastic news as Romania prioritises consumer interests and approves the use of the label + officially notifies it to the Commission. Let the momentum continue 👀 technical-regulation-information-system.ec.europa.eu/en/notificat...
- Reposted by Emma CalvertLive from our event “An EU Action Plan for Plant-based Foods", hear from BEUC's director general Agustín Reyna 👇
- 🌱Packed room at today’s event in the @europarl.europa.eu on plant based foods. Clear interest from across the political spectrum about how the EU can move to more production *and* more consumption of #plantbased food!
- 🌱Interested in attending our event An EU Action Plan for Plant-based Foods on 11 June in the European Parliament? 🥕 Check it out and register 👉 docs.google.com/forms/d/1GKk...
- MEP Wiesek @reneweurope.bsky.social makes lots of good points in his introductory remarks. 💚Plant based diets are an essential component of the transition to more sustainable food systems. 💚We have an inspiring example of how to do it from 🇩🇰. 💚Not about eliminating choices but expanding them!
- Interesting figures from DG AGRI’s Laurent Mercier: 🌍Globally 40% of protein comes from animal sources 🇪🇺In Europe that figure is 60% We need ~81g protein/per kilo of body weight but we’re consuming 121g- 50% more than required
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View full threadFraser Goodwin of @epha-eu.bsky.social: Poor diets are much more than just personal choices. Highlights the report from @beuc.eu @epha-eu.bsky.social and @eurogroupforanimals.org ‘The Illusion of Choice’ - it is #foodenvironments which need changed www.beuc.eu/sites/defaul...
- MEP @marianoichl.bsky.social ‘sets the table’ for today’s consumption panel: The #StrategicDialogue had a clear demand for an EU Action Plan for Plant Based Foods. It’s not about telling consumers what to eat it’s about making the healthier and more sustainable choices easier for them!
- 🌱Packed room at today’s event in the @europarl.europa.eu on plant based foods. Clear interest from across the political spectrum about how the EU can move to more production *and* more consumption of #plantbased food!
- . @beuc.eu Director @arcapde.bsky.social highlights the potential of an EU Action Plan for Plant Based Food to: ❤️ Improve Public Health 🌍 Protect the planet 💶 Create business opportunities It can improve consumer choice + respond to their demand for healthier more sustainable food options!
- 🌱Packed room at today’s event in the @europarl.europa.eu on plant based foods. Clear interest from across the political spectrum about how the EU can move to more production *and* more consumption of #plantbased food!
- 🥤‘It can’t be up to parents, grandparents + other concerned individuals to regulate this massive industry + its insidious advertising.’ ⚽️Nice article on why #CocaCola pays💰for sports sponsorship (+ why it should be stopped from doing so)👇 www.dailymail.co.uk/health/artic...
- Reposted by Emma Calvert🚨 Last chance to register for our 11 June event "An EU Action Plan for Plant-based foods". Spots are filling fast, make sure you get yours today! 👇 docs.google.com/forms/d/1GKk...
- Reposted by Emma CalvertFast fashion is becoming ultra-fast. SHEIN delivered 315,000 collections in 2022, compared to 6,850 for Zara and 4,400 for H&M 🤯 On #WorldEnvironmentDay 🌱 read more about the environmental impact of SHEIN's use of dark patterns fuelling over-consumption: www.beuc.eu/sites/defaul...
- Reposted by Emma CalvertMost consumers think that imported food products respect the same rules as those produced in Europe. But it's not always the case, especially when it comes to animal welfare standards. Consumers are worse off when it comes to food. Read more about our consumer survey on animal welfare ⤵️
- Reposted by Emma CalvertOur Head of International @leaauffret.bsky.social is in the 🇪🇺 Parliament at the Roundtable on the on the Reciprocity of Agricultural Production Standards in Trade with MEPs Charles Goerens, Benoît Cassart, Marta Wcisło, Camille Laureti, and Eric Sargiacomo. Here's why it's important for consumers 👇
- Reposted by Emma Calvert🌱Interested in attending our event An EU Action Plan for Plant-based Foods on 11 June in the European Parliament? 🥕 Check it out and register 👉 docs.google.com/forms/d/1GKk...
- Reposted by Emma CalvertWhat is the life of an 11-year-old boy worth? It’s a question we have been grappling with in Brussels since the horrific events of Monday evening, when a small boy was killed under the wheels of a police car in Parc Elisabeth. BN #105: An Elisabethan Tragedy open.substack.com/pub/brussels...
- At today’s @euractiv.com conference Agri commissioner @christophehansen.bsky.social underlines the importance of reciprocity on #animalwelfare for both agricultural producers + NGOS. Our @beuc.eu survey showed indeed that this is very important to consumers too 👇 www.beuc.eu/sites/defaul...
- 🥣Breakfast cereal industry-funded paper says breakfast cereals are healthy shocker. But what about the fact cereals are one of the biggest contributors to sugar intake? Unfortunately the word ‘reformulation’ doesn’t appear once. Instead ‘policy messaging’ (ie consumer education) is preferred 🙄
- 🥩🍗🥓 In the UK, as in 🇪🇺, meat consumption is too high incl. for processed meat. 🔽Interesting new report on: 🍽️ Who eats the most & where? 🌎 Why it matters? 🫛How can we ↘️ consumption? Recommendations include: procurement, a plant based food strategy + mandatory reporting! ✅
- 📢 Our latest report finds 36% of meat eaten by children is processed - despite the health warnings. We'd love schools, restaurants and fast-food outlets to start offering more plant-rich options for families. Read Meat Facts: ➡️ tinyurl.com/399n2589
- ⌛Block, amend, delay. Classic industry tactics win out as UK minister confirms the junk food ad restrictions will be again delayed. Childhood obesity levels are through the roof - where's the urgency from policymakers to match the scale of this health crisis? www.theguardian.com/society/2025...
- Reposted by Emma Calvert🇩🇰 announces that marketing of unhealthy food to children under 15 will be banned 🍟🤳 🏆Big consumer win that will ensure better protection of our children from persuasive unhealthy food marketing including by influencers. 👏 to our member @forbrugerraadet.bsky.social www.dr.dk/nyheder/indl...
- 🏆Consumer WIN!🏆 🍟🤳Denmark announces that it will ban unhealthy food marketing to children under the age of 15. This comes after tireless campaigning by @beuc.eu 🇩🇰member @forbrugerraadet.bsky.social to better protect children from persuasive unhealthy food marketing including by #influencers 👏👏👏
- ”Vi er rigtig glade for, at man nu laver en opstramning, der gør, at vi kan skærme børn mod det ret massive flow af reklamer,” siger Winni Grosbøll til DR om nyt forslag fra @mortenboedskov.bsky.social og @sophieloehde.venstre.dk. www.dr.dk/nyheder/indl...
- Reposted by Emma CalvertIf FT are right about this announcement it will be yet another example of ambitious public health policy being announced and then quietly watered down before implementation
- “UK ministers are set to delay the implementation of rules that would ban unhealthy food advertising before 9pm in order to change guidance to allow brand marketing following heavy lobbying from the industry.” Industry = 1 ; Kids’ health = 0 🫠 www.ft.com/content/a4a5...
- ⚠️Un-beli-iev-able! Not only are junk food ad rules being delayed *again* (after heavy lobbying), it looks like brand marketing will be allowed. This means that brands like #CocaCola can simply swap their full-sugar can for the practically-identical zero sugar one in an ad + be deemed compliant!
- “UK ministers are set to delay the implementation of rules that would ban unhealthy food advertising before 9pm in order to change guidance to allow brand marketing following heavy lobbying from the industry.” Industry = 1 ; Kids’ health = 0 🫠 www.ft.com/content/a4a5...
