Influencer marketing is like a siren's call; it is simply too hard to resist, especially for our kids and teenagers. Our new report gathering evidence from across Europe proves it's time for the EU to act. ⬇️

Food and fast fashion influencers: Europe-wide stocktaking proves need to protect consumers
Evidence from posts of social media influencers gathered by consumer groups around Europe confirms widespread hidden advertising and appeal to emotions to shape consumers’ preferences and behaviour,…