Paul Ockenden: Here's a thing: When it comes to awards, service levels, etc., you often get bronze, silver and gold. But sometimes there's also platinum, and it always sits higher than gold. Yet, for at least A DECADE now, gold has been more valuable than platinum.

Here's a thing: When it comes to awards, service levels, etc., you often get bronze, silver and gold. But sometimes there's also platinum, and it always sits higher than gold. Yet, for at least A DECADE now, gold has been more valuable than platinum.