Meg Graham
WSJ reporter covering ads/marketing
- They broke up. Then came the brand deals... www.wsj.com/articles/the...
- I-L-L at MSG!
- Will be chatting AI with Edward Norton at the IAB ALM next week. Let me know if you'll be around!
- Marketers prepare to move on from TikTok, but say "there's no substitute" www.wsj.com/articles/mar...
- NYE ribeyes 🥹
- 4:25 am
- If I have to do this you owe me five bucks
- 💸💸💸 Ad revenue predicted to top $1 trillion this year for the first time www.wsj.com/articles/ad-...
- 🚨Huge agency world news: Omnicom Group is in advanced talks to acquire Interpublic Group, a deal that would create the world’s largest advertising company www.wsj.com/articles/adv...
- IPG has sold Huge to a private equity firm finance.yahoo.com/news/interpu...
- Now THAT’s a meal deal
- WSJ Exclusive: Ad holdco IPG buys retail analytics firm Intelligence Node in a deal valued at nearly $100 million www.wsj.com/articles/int...
- The ad industry and consumers alike poke fun at brands’ AI commercials, but experts say many consumers don’t know it’s AI (or just don’t care) www.wsj.com/articles/ai-...
- WSJ Exclusive: Advertising software and services company Mediaocean is buying advertising tech company Innovid for $500 million. www.wsj.com/articles/med...
- Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn. My @wsj.com Q&A: www.wsj.com/articles/tac...
