Marketers prepare to move on from TikTok, but say "there's no substitute"
www.wsj.com/articles/mar...
Marketers Say ‘There’s No Substitute’ for TikTok. Here’s What They’ll Try Anyway.
Brands lay plans to bring their TikTok voice to vertical-video alternatives, ask followers to join their email lists and even look to TikTok U.K.
