Gregory Kennedy
VP of Marketing getalembic.bsky.social || Founder @ BrandZen || Cycling, Coffee, Marketing and Startups
wearebrandzen.com
- Measuring marketing success be like…
- Download my new eBook, Content is Fire and Social Media is Gasoline. A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing. ↓ www.wearebrandzen.com/content-is-f...
- Let’s see your insta explore page.
- What plans do you have for the three-day weekend?
- Jargon kills your credibility
- Build community to build authoriity When you cultivate a passionate community, you create evangelists who spread your message with more authenticity than any ad ever could. Your community becomes your credibility.
- Sales and marketing in 2024 be like:
- How to improve your WFH experience: -Get a multi-monitor setup. -Use a high-quality external camera. -Buy extra lights so you look decent on Zoom. -Find a position with a great IRL background. -AirPods work well for me, but consider other options. -Get a bad-ass espresso machine.
- I was in New Jersey getting some choice tomato pie yesterday and snapped this photo of the team behind the drones in a garage in a back alley in Newark.
- Branding is back! In 2025, brand marketing will be the growth lever that matters most. Why? Because algorithms have perfected the art of optimizing for every last click and conversion. Building a strong, memorable brand will be back in vogue to create new demand and capture attention.
- In 2025, stop giving up so early. You know what I am talking about. That blog post, initiative, or idea that you tired once, or twice? Keep going. Make 2025 about commitment, iteration, and persistence.
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- Generously giving a buddy my old iPhone. So many memories.
- I can't believe I am saying this, but Claud AI is clearly more creative than ChatGPT. It's able to provide more unique ideas and reach counterintuitive conclusions (with my help), whereas ChatGPT falls completely flat.
- As much as everyone wants to be aliens. It's not aliens until it's aliens.
- Exceed expectations If you give them what they paid for, it will be forgettable. If they get what they imagined, it will be memorable. But if you blow their mind, it will be unforgettable. Do that.
- I have been doing lots of trade shows and events again. Is it me, or is there now more proof of insurance requirements for event spaces?
- Web designer still using Flash.
- Control the narrative Get out in front of the narrative and control it. Do not let others define it for you. State your case on your owned and operated channels. Go direct and communicate directly.
- Imagine you’re at a dinner party with your heroes. What would you talk about?
- Skill > Luck
- There are simply no limits to human creativity.
- Mt. Multi-Touch Attributuion we're almost there!
- Be polarizing. Have opinions. Or be relegated to a life of mediocrity.
- Me: Is this your first time as head of marketing at a start-up? Them:
- Rate my setup.
- My simple health advice: - Get high-intensity workouts - Train at least 5X a week - Drink zero alcohol - Dont eat red meat - Drink a ton of coffee - Prioritize a good night's rest - Make lots of friends - Be kind and respectful of everyone
- You don't have to be the smartest. But you should be the hardest working. That is something you can control.
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