Ari Paparo
CEO and contributor @marketecturetv. Host of the weekly Marketecture podcast and writer of the newsletter with the same name.
Ad tech influencer.
- This should be great. @ariellesgarcia.bsky.social and I bonded during the DOJ trial and we’ll geek out on the remedies etc.
- 🚨 Join our Checkmate crew for an exclusive Q&A with adtech legend, @aripaparo.com and our very own @ariellesgarcia.bsky.social! 🗓️ August 18 at 2pm
- Excited to share some hot takes.
- 📢 Join us June 26th! Guest @aripaparo.com is a former Google executive & founder of @marketecture.tv. He's also the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. 🔗 RSVP: register.gotowebinar.com/register/654...
- There's a fake account impersonating me on this app that has almost as many followers as I do. LOL. Anyway, don't buy any crypto from "me" as many times as I ask.
- Hot take coming out of CES: We need to stop business hugging. Just because we’ve done a couple of zooms does not mean we are hugging in real life. Shake my hand like a boss.
- Reposted by Ari PaparoToday's newsletter covers the Honey 🍯 controversy and it is stirring folks up. Ari interviews Tercept, a data infrastructure company that spins up pipelines and dashboards from logs. news.marketecture.tv/p/honey-honey
- With cameos from Gator and WhenU!
- Great writeup of the Honey browser plugin sniping conversion credit from pubs by @aripaparo.com news.marketecture.tv/p/honey-hone...
- Thank you to all of our listeners and guests. To even more podcasting in 2025!
- Tired of your family yet? We got you. Eric and Ari's year-end episode with 2024 in review, awards, and predictions just dropped. Link: www.marketecturepod.com/episode-104-... Or anywhere you prefer to get your pods. While you're at it, how about giving our pod a year-end 5-star rating? 🎁
- The two stages of latke making: 1) Fuck there’s a lot of water in these potatoes! 2) Fuck these potatoes absorb a lot of oil!
- Made a weird brussel sprout tart before latkes.
- Has anyone ever made French toast with pumpernickel bread? It should be possible, someone should try it.
- The greatest innovation of CTV is the ability to add closed captions to everything
- Reposted by Ari PaparoBig week in Google antitrust: - Google’s response to DOJ remedies proposal (divest Chrome, possibly Android) due in DDC Friday. - Court decision on adtech trial possible/likely in EDVA. - Brussels decision?
- Reposted by Ari PaparoEpisode 102: Sir Martin Sorrell talks about AI and the future of technology in agencies. www.marketecturepod.com/episode-102-...
- Wife: You going out to your drunken lunch? Me: I prefer the term boozy brunch.
- Reposted by Ari PaparoThere are so many types of identity signals it can be hard to keep track (see what I did there, LOL). Our latest in depth explainer: "Identity Signals Explained" www.adtechexplained.com/p/identity-s...
- The correct answer is "DON'T DO IT", but if that doesn't work for you, read on.
- So you want to build an SSP? @aripaparo.com tells you how in today's newsletter. Also we continue our IABTechLab series with Achim Schlosser from Bertelsmann news.marketecture.tv/p/so-you-wan...
- 90% of ad tech companies were founded by GenX dudes with no formal training who learned to code on Commodore 64s
- Big #adtech news! @experian-us.bsky.social buys Audigent Curation, baby. www.experianplc.com/newsroom/pre... Here's my interview with Drew Stein from Audigent (no paywall): marketecture.tv/programs/aud...
- Reposted by Ari PaparoWho could actually afford Chrome in a spin-out? And @dmarti.bsky.social gives perspective from his time at Mozilla on our latest podcast. monopoly.marketecture.tv/p/the-parado...
