Travis Lusk
Writer for ADLINGO.org. Digital ad tech and advertising transparency consultant. Ex Ebiquity, IAS, Collective, Vindico, Specific Media, CBS.
My Stuff: adlingo.org
- Certain media metrics are dead to me. Others are earning my regained focus. This and more for 2026. www.adlingo.org/2026-trillio...
- The most profitable agencies of 2026 will be 3-person teams working from coffee shops. I call it the "Atomic Agency." More at adlingo.org/atomic #agenticads #adcp #media
- Let's not let the talent that built and powered our industry completely evaporate. We have the venues and the spaces to do better. www.adlingo.org/robots-on-st...
- Replace "on Roblox" in the following sentence... "at least two dozen people in the [US] have been arrested and accused of abducting or abusing victims they met on Roblox..." ...with "at Magic Kingdom" and there would have been protests in the streets by now. www.platformer.news/roblox-ceo-i...
- Heard of AdCP? Here's what you need to know. #adcp www.adlingo.org/what-is-adcp/
- Recently, Kathryn Lundstrom from ADWEEK published excerpts from a leaked document that allegedly contained the details of what various Retail Media Networks charge advertisers to access their inventory. The fees include various types of audience targeting, measurement, and more.
- On our watch. This is happening. Right now. While you're reading this. Collectively, we have the resources to stop it. What we should do: www.adlingo.org/pbs-npr-publ...
- If you are an undergrad (or parent of one) here's my advice against the traditional agency path. www.adlingo.org/undergrads-t...
- Reposted by Travis Lusk[Not loaded yet]
- Substack's Nazi push notifications www.adlingo.org/substack-naz...
- Deleted my Substack account and all my subscriptions. Sorry to lose the insights of all the writers I enjoy on there, but there's no excuse to not move your publication to a different, better platform at this point. www.platformer.news/substack-naz...
- Great breakdown of Substack's current business. I too took ADLINGO off Substack for the same reasons as Casey. www.platformer.news/substack-ser...
- Ok, hear me out about Colbert. - October 2024 - Trump sues CBS/Paramount for $10 billion. - February 2025 - Raises the demand to $20 billion. - July 2025 - Settles for $16 million. $20 billion down to $16 million. Curious. 🤔 July 2025 - Colbert and The Late Show announce cancellation. (1/2)
- The days of browsing without AI mediation are over www.adlingo.org/the-days-of-...
- This will either be a spectacular self own, or was designed to starve news by design. Did the FTC just hand agencies the perfect excuse? www.adlingo.org/did-the-ftc-...
- See you Sunday in Miami #possible #miami2025
- Here are the important parts of the ruling, with citations. www.adlingo.org/google-monop...
- Looking forward to #POSSIBLE in a couple weeks. See you there?
- Like clockwork.
- And so begins the swiss cheesing of tariffs that were ridiculous in the first place. Free pass for electronics. Us owned vehicle OEMs assembled/sourced abroad are next.
- Sums up the week on so many levels.
- It is wild that inventory quality measurement, like ad verification, can be gutted overnight by clever deployments of AI. And not super fancy AI...off the shelf stuff deployed with a specialist purpose.
- Reposted by Travis LuskOne of my companies informed me they cancelled a $2m conference in Florida. Why ? They didn’t feel they could pass on the incremental cost of tariffs. So they are cutting expenses. That’s a city that lost a ton of tourism revenue. The cost of tariffs isn’t just the cost of the tariff
- "Hey that's a nice acquisition you and Omnicom have planned. It sure would be a shame if anything happened to it." www.wsj.com/business/med...
- Things only advertising people notice. How about the Kendrick's Buick GNX behind the JEEP halftime show stage. The. Entire. Time. Someone, somewhere at Stellantis was 🤬🤯
- When you took the Chiefs -1.5.
- Reposted by Travis Lusk[Not loaded yet]
- Doesn't seem like the Google and Apple app store are buying what Trump is selling just yet. Bytedance restore Tiktok services....but only if you have the app installed already. At the moment, there's no way to download Tiktok from either app store.
- Wiiiiild.
- Instead of filling your TikTok void with other social media apps, do this instead. Go visit an actual website. Like actually open up a browser, go to a website, and consume some content. The free and open internet thanks you for it. h/t @reckless.bsky.social
- Pour one out for CapCut, catching a stray bullet in all this mess. #tiktok
- That's all she wrote. 🍿🍿🍿 #tiktok
- I was coming up with more questions than answers. But here's what I would do. www.adlingo.org/tiktok-ban-f...
