The EU has rightly set the bar high with its Consumer Agenda. Consumers’ concerns & expectations need to be central to any policy plan to raise the trust levels in the market, create incentives to increase product quality, empower consumers with information, more choice, and more ⤵️

European Commission unveils new five-year roadmap to improve consumer conditions in the EU
The European Commission unveiled its Consumer Agenda on 19 November 2025, a strategic roadmap to include consumer interests in all policy areas.