🔄 Google’s Video Spec Mess: What’s Really Happening?
Google’s DSP and SSP still mix the old and new video ad signals, causing confusion in targeting. Is the industry ready to fully embrace the new IAB video.plcmt spec?
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IAB Tech Lab Has A Fix For Mislabeled Instream Video – But Ad Tech Isn’t Ready To Change | AdExchanger
DSPs have been slow to adopt a new signal for classifying online video. Even Google, which has adopted the new spec, is mixing old signals with new ones.
