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- #CHRNCL Operationally, people make decisions based on what they think is right for them. Therefore, operationally, in the Internet age, if you can control the data that people encounter, you can shape their actions.
- #CHRNCL Remember that information itself is neither true or false but rather a process that increases or decreases your certainty. In an Internet culture it is important to keep an open mind and think. This was not always true in the industrial era.
- #CHRNCL The result is that people are talking without having any idea of what they are talking about. The certainty that you know something does not mean that you have facts, truth, or wisdom. The demand for these is what is meant by saying that information is the "currency of the Internet age".
- #CHRNCL In the Internet age, social media brings considerable change to this dynamic. Users of social media can, if they wish, limit their input to only sources with which they agree. Or they can just as easily widen their focus to include a variety of inputs. Media sources no longer dominate.
- #CHRNCL In summary: FOX is writing a story, MSnow is moderating a conversation, and CNN is reporting the news. Because these approaches are different, even though there is only one set of events happening in the world, each network will present you with a different understanding of what's going on.