In one month, the US spent more than $500,000 on at least 30 YouTube ads that threaten undocumented migrants with deportation and a ban on reentry. The campaign, led by Kristi Noem, includes messages that criminalize migrants and promote “self-deportation” through the CBP One app.
From April:

The US Has Spent Over $500,000 on Hyper-Targeted YouTube Ads to Discourage Irregular Migration
A WIRED investigation reveals that the US Department of Homeland Security has deployed at least 30 YouTube ads since April 1 to threaten irregular migrants with deportation and a ban on reentry.