What’s also true is that documentaries don’t make a lot of money, and by that standard, $7 million is a good number. But two things: Most docs cost their studios much, much less than what Amazon paid, and two, as Melania herself has said, this really isn’t a doc. It’s a MAGA puff piece on film.
Feb 1, 2026 17:00And as my colleague Chris Lee wrote Friday, GOP faithful are making pilgrimages to MELANIA. People aren’t going to see a doc. They’re going to a MAGA rally in theaters. You demonstrate loyalty by seeing this movie—and still, only $7m!
