Tom Webster
Podcasting, stats and jokes. Podcasting Hall of Fame inductee.
- If you've ever struggled to keep a podcast fresh, I wrote this for you. soundsprofitable.com/article/what...
- Extremely proud of the latest research study we just released, The Creators. For one thing, it led to this article, and to me, this is an existential issue for podcasting, because it wasn't great to begin with, and video is making it *worse*. soundsprofitable.com/article/the-...
- Can't argue with sanity
- Reposted by Tom Websterdid it in four words hemmingway
- Tomorrow! Join me for our last research presentation of the year: The Creators 2025. Learn who is creating, who has stopped, and where the barriers to creating may lie. Ring in the holidays with KNOWLEDGE soundsprofitable.com/research/the...
- Forget "Podfade." Let's talk about creator fade. That's the topic of this week's newsletter, and next week's new research study, The Creators 2025. soundsprofitable.com/article/forg...
- Mostly I am just proud of the headline, but today's article also presents an interesting twist on podcast advertising - when the podcaster and the brand are one: soundsprofitable.com/article/claw...
- Next year, we are bringing Podcast Movement Evolutions to SXSW—for free. Yes, free. My partner, Bryan, has the deets here: soundsprofitable.com/article/podc...
- A blindingly obvious headline to click on! soundsprofitable.com/article/a-bl...
- We have two full days of dedicated podcast programming at Advertising Week in New York starting Monday! Bring friends, bring brands, bring nachos (long day for me) and check out our entire schedule here! newyork2025.advertisingweek.com/aw/schedule/...
- My little book on podcasting, The Audience Is Listening, has been out for a year now, and I am so pleased with how people have responded to it. May I ask, if you found value, would leave a review on the platform of your choice? Every review matters. Thank you kindly. audienceislisteningbook.com
- Remembering a great podcaster and human. soundsprofitable.com/article/reme...
- Props to the music director for Alien Earth for ending episode one with a full playout of "The Mob Rules" from Dio-era Sabbath. Right on the fuckin' nose.
- My favorite thing about Wordle is seeing how the Wordle Bot cheats every day. Me: Fails after six tries. Wordle Bot: 1. CRANE 2. ANTIDISESTABLISHMENTARIANISM ✅
- Last week I got to attend a lecture from someone I admire a great deal: Mac King, the longest-running 1-person show in Vegas history (20 years and counting) and the greatest comedy magician to have ever done it. I learned the secret to keeping your show fresh soundsprofitable.com/article/what...
- Here's an article about how public radio supporters only live in wealthy suburbs www.wbur.org/news/2025/05...
- Hello - statistician here. Can we do away with "Win Probability" and election needles and anything else that attempts to predict the results of unique events? kthxbye
- Please become Dick Locker Follow me for more branding wisdom www.bloomberg.com/news/article...
- ICYMI: Last week's Sounds Profitable newsletter wasn't your average weekly missive - it was a robust exploration of podcastings "Fans", "Anti-fans," and of course, the "meh middle." Brand new, unreleased data and some clear marching orders for the medium. soundsprofitable.com/article/the-...
- As the original owner has relinquished the name to become Leo IV, I am formally announcing that from this moment on I shall be taking the name "Robert Prevost II"
- Yes, hear how I would pull a long con. Thanks for an amazing interview, @dannybrown.me !
- It's a *great* week when there is a brand new @chuckwendig.bsky.social book sitting on my Kindle. Plowed through a quarter of it last night. Swearing off the woods, stairs, and other people for a while.
- Reposted by Tom Webster[Not loaded yet]
- This week in the Sounds Profitable newsletter, I dig into Smart TV podcast consumption - and I gotta say, two things really surprised me. And I don't often get surprised, because I never eat with my back to the door and I sleep in a panic room. soundsprofitable.com/article/the-...
- The tempo change in this is just <chef's kiss>. Give it time, indeed. youtu.be/DF2QKZ823HY?...
- Man, is Radio Paradise's Rock Mix killing it this morning.
- FWIW, I filed a Freedom of Information Act request on Feb 4 that was labeled "Perfected" and marked to "Fulfill." It's now nearly May. These are supposed to be responded to in 20 days, even if only to tell you that there is a delay. I'm sure this is nothing
- Now we can drop letter grades, and just grade milk like we'd grade a first grader - satisfactory, unsatisfactory, needs improvement. www.reuters.com/business/hea...
- So excited to see John Waite tomorrow - truly one of my favorite rock singers. Enjoy this peak slice of the 70s - his shirt, the backup singers, his casually slaying a bass line. Sublime. www.youtube.com/watch?v=jpsV...
- I am so happy with my podcasting setup right now - I've used so many mics and interfaces over the years, but it's really dialed in now. Not ideal conditions for doing a show (no dedicated studio, just a desk in a busy apartment building) so this is as good as it gets, I think. pca.st/zr2040m8
- Tomorrow! The first report from The Advertising Landscape 2025, the largest cross-media study of its kind, will debut in a live, free webinar at 2PM Eastern. This study will look at the audience for ad-supported podcasts for the first time. Join me! hubs.la/Q03gNgwD0
- My partner Bryan has spent quite a bit of time getting to the bottom of Spotify for Creators, their new video offering. He put it all down on wax today - and it's a strong take. If you are considering opting in to the program, you need to read this first. soundsprofitable.com/article/the-...
- Pre-tariff podcast equipment upgrade. If you do your podcast with Airpods as your mic, you don't want me on your show.
- Nothing makes sense anymore
- Whenever I attend conferences about podcasting, like last week's Podcast Movement Evolutions in Chicago, I get to meet all kinds of wonderful people who want to pick my brain about growing their shows. I pre-picked it for you. Really. I even wrote it down. audienceislisteningbook.com
- This week in the Sounds Profitable newsletter, I look at how a new piece of data about podcast consumption is being widely misinterpreted, and how it takes our eye off of what podcasting really needs to focus on next: soundsprofitable.com/article/the-...
- If you have ever had your DNA or ancestry tested by 23 and Me, now is a good time to log in, go to your profile, and then click on the "Data" section.
- I love how Walton Goggins has gone from Boyd Crowder (one of the greatest villains in TV history) to "the meme face of someone who can't believe what they are hearing"
- This week on Sounds Profitable: A meditation on the existential threat to open podcasting, and a real saab story. soundsprofitable.com/article/a-re...
