Innovative monetisation doesn’t always mean complex paywalls.
@splann.org, an independent investigative outlet in Brittany, is experimenting with a "print-to-reach" model. They are selling paper versions of their free online investigations for €10 in bookstores. We spoke to the project coordinator.
Selling online investigations in print: the gamble of a French investigative media outlet
A French local media outlet has taken the gamble of printing investigations that are available online for free in order to reach a new audience.
