Pitching a story about obscure science requires a different approach than one about a more familiar subject. But it can be done, writes TON/@bwfund.bsky.social
@willvh.bsky.social. Here, he shows you how. 🧪

Isotopes, Archaea, and Cold-Water Physics—How to Sell Obscure Science Stories to Editors and Readers - The Open Notebook
Getting a story about unfamiliar and obscure fields such as geology, organic chemistry, or quantum mechanics off the ground often means jumping over hurdles—for editors and readers alike—that might no...