This is really excellent work, just released by
#AoIR2025 keynote speaker Marie Santini's Netlab Brazil, on
#greenwashing in LinkedIn ads ahead of
#COP30. Can't think of too many people who've even paid attention to advertising practices on LinkedIn !
(ping
@ketanjoshi.co)
Greenwashing in the Energy Transition: How LinkedIn Ads Distort the Climate Debate and Legitimize Unsustainable Practices
The report "Greenwashing in the Energy Transition: How LinkedIn Ads Distort the Climate Debate and Legitimize Unsustainable Practices" is a groundbreaking study on the presence of socio-environmental misinformation in digital advertising campaigns on LinkedIn. The study analyzes 2,800 ads from 917 companies, published between 2023 and 2025, and shows how national and international corporations have been using sustainability rhetoric to reinforce a "green" image without providing real evidence of
