Search Engine Journal
Timely, trustworthy information for SEOs and marketers to optimize their strategies, businesses and careers.
- Google updated its "Get on Discover" docs, adding page experience guidance and naming clickbait and sensationalism, alongside the February Discover update. via @mattgsouthern.bsky.social #seonews #Google
- Google releases a core update targeting Discover only, Alphabet reveals AI Mode ad plans, and Mueller pushes back on bot-specific content. Five stories. via @mattgsouthern.bsky.social
- Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags. Multi-party approval adds security layer. #Google
- John Mueller offered a practical check for determining whether a passage has been indexed and is technically available to rank. via @martinibuster.bsky.social #seonews #Google
- Join Jeff Hirz for insights on growth trends shaping sales and marketing budgets as the year progresses. #business
- Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later. via @mattgsouthern.bsky.social #seonews #Google
- What Google’s personal AI push signals about owning the decision layer.
- The most popular "GEO" tactic might indeed be risky for SEO purposes after all. #Google
- An in-depth look at how internal links, anchor text, and topical alignment influence authority distribution across a site.
- Join us to explore off-page SEO. Learn how to prioritize efforts that build trust and improve visibility via new link building techniques.
- Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches. via @mattgsouthern.bsky.social #seonews #Google
- Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers. via @mattgsouthern.bsky.social #Google
- Clear problem definition is the foundation of effective enterprise SEO, aligning teams around facts instead of assumptions.
- This is the complete guide to training data. How you should think about it, how it works, and how to become a known entity in a model's "memory."
- The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics.
- By connecting AI to real, live SEO data you can get deep, more accurate answers fast. Discover 15 practical use cases & prompts to ask your SEO AI agent.
- Google's crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins haven't. via @mattgsouthern.bsky.social #seonews #Google #WordPress
- Google updated its Googlebot documentation to clarify file size limits, separating default limits that apply to all crawlers from Googlebot-specific details. via @mattgsouthern.bsky.social #seonews #Google
- My analysis of 450 million impressions shows Google filters three-fourths of your data. Here is how to measure the gap. via @kevin-indig.bsky.social
- Annual SEO roadmaps assume stability that no longer exists. Learn why they fall apart and how to plan for volatility, technical debt, and AI.
- WordPress published new AI guidelines to encourage responsible use of AI and ensure that GPL licensing obligations are met. via @martinibuster.bsky.social #wpnews #WordPress
- LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact. via @mattgsouthern.bsky.social #smmnews #LinkedIn
- The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers need to know #marketing
- Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page optimizations PPC managers can apply today. #Google
- A new proposal suggests using existing semantic HTML to mark sections of a page that are AI generated for EU regulatory compliance. via @martinibuster.bsky.social #seonews
- Google published new documentation about how to influence their Preferred Sources program to get more traffic from Top Stories. via @martinibuster.bsky.social #seonews #Google
- WordPress announced a new AI agent skill that enables AI to test their work as they go to speed up development. via @martinibuster.bsky.social #wpnews #WordPress
- SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt. via @mattgsouthern.bsky.social
- Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform. #ppcnews #Google #GoogleAnalytics #GA4 #business
- Google explores letting sites opt out of AI search features, Gemini 3 becomes the default for AI Overviews, and Altman admits GPT-5.2 writing tradeoffs. via @mattgsouthern.bsky.social #Google
- ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google Analytics for marketers. #ChatGPT
- Clicks down in Google Ads? Diagnose Quality Score, impressions, ad changes, and competitor pressure, then apply quick fixes to stabilize volume and results. #Google
- New research paper about creating a dataset for training deep research AI agents (SAGE) provides insights into how this kind of search works. via @martinibuster.bsky.social #seonews #Google
- Learn about the new content failure mode and the Utility Gap affecting how AI platforms handle quality content.
- Brand outcomes in search emerge when visibility compounds through coverage, repetition, and reinforcement over time. via @taylordanrw.bsky.social
- From analysis of the HTTP Archive dataset, Chris Green uncovered little-known facts and surprising insights that usually would go unnoticed. via @shelleywalsh.bsky.social #llms
- Chrome's new AI features can edit images in the browser window, go shopping, and enable personalized multitasking in a new side panel. via @martinibuster.bsky.social
- Understand the crucial steps to take after generating leads to enhance sales conversions and boost your ROI effectively.
- Uncover the secrets of optimizing your WordPress site for speed and improve your SEO and AI visibility effortlessly. #WordPress
- In an era of smoke and mirrors, spam problems, fake authors, and PR experts, demonstrating real clarity to humans and machines is everything.
- Google says it's exploring new controls that would let websites opt out of AI search features specifically, as the UK CMA opened a regulatory consultation. via @mattgsouthern.bsky.social #Google
- The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.
- See how DOJ trial disclosures explain Google’s use of AI ranking systems, and why user satisfaction outweighs vector optimization.
- Yahoo Scout provides the classic search experience but with the power of AI. Clean and uncluttered, it's what everyone has been asking for. via @martinibuster.bsky.social
- Google is making Gemini 3 the default model for AI Overviews and adding a direct path to ask follow-up questions in AI Mode. via @mattgsouthern.bsky.social #Google
- The last decade rewarded marketing arbitrage. Agentic commerce rewards product truth. via @kevin-indig.bsky.social
- Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and optimizing feeds to strengthen performance.