- The 4Ps - Purpose, Processes, Product and Personal Values 1) start with our ‘Why?’ (Purpose) 2) take care of the ‘How?’ (Processes) 3) focus on the ‘What?’ (Product) 4) clarify ‘Which?’ (Personal values) #TheTreeThatBends #FlexibleMind #Values #Purpose #process #valuesApr 28, 2025 12:36