- 🎬 Do science communication like making a great movie. Start mid-action. No foreplay. Here’s how I got millions of views (and 600+ newsletter readers in 3 weeks) by doing what most scientists don’t:
- Most scientists start their SciComm like they start a paper: "Today I'm going to talk about..." Big mistake. Nobody has time to be well informed—until they know it's relevant.
- If you want to hook people, don’t introduce. Grab them. Surprise them. Make them feel something they can’t scroll past.Jul 22, 2025 08:15
- Instead of asking: “How do I introduce my topic?” Ask: “What grabs my viewer right now?” “What’s the most shocking part of this story?” Then start there.
- And yes—even in papers, you start with the abstract. Why? Because readers want to know if it's worth reading—before they commit. Your audience is no different. #SciComm #PhDLife #STEM #Storytelling #ScienceCommunication
