The pandemic certainly provided much discontent for the Oregon Shakespeare Festival, but perhaps sweet are the uses of adversity. After near financial collapse, the Ashland-based organization saw a 42% increase in ticket sales from the previous year and almost half of theatergoers were new.

After struggling in recent years, Oregon Shakespeare Festival reports a financially successful 2025 season
The Ashland-based theater organization saw a 42% increase in ticket sales from 2024. Almost half of theatergoers were new, and many shows exceeded their revenue goals, according to a preliminary report sent to donors.