- 📢 New on the Observatory of Online Politics blog! 🎯 TikTok and its role in the 2025 German Elections By @rosanavarrete.bsky.social & Ariq Suryo Hadi P. Read more politics.i2sc.net/blogposts/ti...
- 🔍 While much research has focused on Facebook and Twitter/X, TikTok's reach in Germany has quietly surpassed both. With 22.9 million users, it now boasts the second-largest TikTok audience in the EU, trailing only France
- But here’s the paradox: despite this growing presence, only 787 of 2,664 Bundestag candidates had a TikTok account. So we asked: did those candidates use the platform strategically, or was their presence superficial?
- 💡 Our analysis of TikTok posts during the campaign reveals a clear pattern—intensified activity leading up to the vote, followed by a steep decline afterward. Campaign season mattered. So did TikTok.Jun 23, 2025 09:04
