Here's a wild (but not surprising?) stat -
53% of US video game hardware buyers in Q4 '25 had a household income of $100k+ - a record high - and up from 40% in Q1 '22.
The average price of video game hardware in the US was $373 in Q1 2022, jumping to $446 by Q4 2025.
Source: Circana Checkout
Any estimate you can share wrt % of younger gamers buying new consoles? I think last year at one point the trailing 12 months to that it was like 3% of new consoles sold were to younger consumers. Curious if that is shifting/stable.
Jan 29, 2026 14:16
