Nathan Thomas
AdTech Veteran | Yield & Data Strategy, Ad Operations & Programmatic Solutions Expert | 90s Hip-Hop Enthusiast.
- From the nine circles of publisher hell to @adtechgod.com's monetization heaven: I had a great time talking all things Supply Side, 1P Data, Curation and more. Listen on your Podcast platform of choice, hit me with comments, and let me know how I can help you navigate AdTech! Link in Comment!
- Kicking off a busy next few days where I'll be leaving sunny Florida to set-up my (temporary) shop in NYC. First up on the agenda this Thursday 10/23 will be the Permutive Summit. Excited to meet various colleagues and dive deep into AI and Agentic Advertising, 1P Data and Identity, Curation etc.
- Excited to attend @marketecture.tv Live next week. Let's chat all things AdTech, Curation, 1P Data & DMPs, Ad & Yield Ops, Publisher Monetization, Child Directed Advertising and where Agentic Advertising could go! And of course, can't miss the @adtechgod.com happy hour!
- In the middle of work, I realized that I just passed 6 months of going solo & starting my own AdTech consulting business. While not all sunshine & rose, it's been an incredible start so far. Thanks to all my current and future clients, let's talk 1P Data, Curation, AdOps, YieldOps, COPPA & more!
- Pool or POSSIBLE next week? Maybe both?! Excited to be back this year and looking forward to meeting up with clients and colleagues. Hit me up if we haven't scheduled some face time yet. Would love to talk Ad Ops, Yield Ops, 1P Data, Child Directed Advertising, Curation and much more!
- Excited to be back at Possible in sunny Florida! Please message me to set some time and talk all things AdTech, Programmatic, Curation, exclusive 1st Party Data and more. Would love to chat and discuss how I can help you with advisory, consulting and fractional leadership services!
- Ad spend in gaming environments still lags. Ever since I began my online advertising career in 2008 at Playwire we had to constantly evangelize our inventory, trying to convince non-endemic brands why they should advertise with us. Fast forward 17 years, and the industry is still behind.
- Excited to announce that I will be attending @marketecture.tv's Live Conference in New York 3/17! Looking forward to great sessions and seeing all my fellow AdTech colleagues (and of course paying respect to @adtechgod.com ). Please reach out to schedule some face to face time while I am in NYC!
- To my AdTech people- who will be at RampUP next week? Would love to connect! Ping me.
- Excited to announce the launch of www.thomasmediaconsulting.com, where I provide consulting and fractional leadership services to help businesses navigate key AdTech areas, including Publisher Monetization, Digital Campaign Management, Yield Operations, 1P Data Management etc. Message me for more!
- Custom bidding algorithms are great, so is publisher 1P data, but what I find interesting with Nodals is that they are taking a different experimental approach in essentially living outside of the established SSP to DSP ecosystem (for now). www.adexchanger.com/ai/nodals-ai...
- Publishers look at this data from Seer Interactive. They analyzed the impact of Google's AI Overviews on search results and respective CTRs. The impact is astounding. During one sample month organic CTR drops from ~4% to ~0.6% when an AI Overview is shown. www.seerinteractive.com/insights/ctr...
- We need to do better on the open web. Just clicked to read an article about the new switch console and this is what my eyes have to deal with.
- Congrats to the team at Sincera on the acquisition by TTD. I've always admired their exceptional metadata. The potential to merge Sincera’s rich supply-side data with TTDs massive buy-side data is truly exciting. This integration could fill a critical gap in reporting and analysis for publishers.
- 2024 has been one of the most memorable years of my life. From getting married in Puerto Rico to taking my first-ever sabbatical after 16 years at Playwire, I am beyond grateful for the incredible experiences this year has brought. Wishing everyone a Happy NYE and an amazing start to 2025!
- You ever sit around and randomly think of an old ad server (or other AdTech) platform? Just had to think of LiveRail... Ahead of its time as a video ad server / SSP. A real shame what happened to it after the Facebook acquisition.
- Another article on curation, but this time with some insightful perspectives on Data & Taxonomies that caught my eye. Totally agree that publishers need different data taxonomies (from more to less granular) depending on the sales channel where they are offered www.adexchanger.com/programmatic...
- So far it does seem like most AdTech related conversations are still happening on X, and/or the algorithm here isn't good/trained enough yet to show me relevant conversations.
- Christmas in Florida be like… First decoration up!
