Normally new tech follows a pattern: hype, crash, then slow adoption.
But AI isn’t playing by those rules.
The money is massive. The breakthroughs are daily.
And yet most companies are still just tinkering.
Lots of pilots, very little production.
That gap between hype and reality is where the risk sits.
Half-right AI means half-baked outcomes:
• Automation without orchestration
• Projects without ROI
• Speed without safety
This isn’t a hype cycle.
It’s a collision between speed & maturity.
The brands that win will be bold, but protected.
Sep 25, 2025 10:41
