📊 New Research Alert! Looking for a faster way to measure parasocial relationships in your research? 🔗 Read more: doi.org/10.1080/1521... #mediapsychology #parasocial #measurement #researchmethods #scales #mediaeffects

A new study by Tilo Hartmann, Philipp K. Masur, and Holger Schramm introduces a short, easy-to-use scale for assessing parasocial processing—the psychological processes behind our one-sided connections with media figures.

The newly developed Parasocial Processing Short Scale (PP-SS) includes just 9 items and was validated across multiple large samples. Results show strong reliability, validity, and consistency across different groups and media personas.