“Cycling is cheap and the bicycle has impeccable environmental credentials. These companies want to associate themselves with cycling because it allows them to associate themselves with the environment, the photography, the imagery, the dream of the wilderness and peak physical human performance.”
‘It’s embarrassing’: riders say time is up for fossil fuel sponsorship of heat-affected Tour Down Under
Cyclists prepare for Australia’s big race by training in extreme temperatures – and they have noticed a contradiction in the relationship with Santos
