- Just stumbled upon this gem about the accessibility journey of #CandyCrushSaga! We don't often get insider perspectives from leadership, so I'm grateful that Abigail Rindo (Head of Creative @ King) took the time to have this chat. shout out @neilchughes.bsky.social www.youtube.com/watch?v=wJMb...
- Especially interesting 'cause of how established Candy Crush is as an IP. First came out in 2012 as a Facebook flash game... then became a staple of mobile gaming. Then never stopped moving forward with updates, innovations and efforts keeping up with their audience AND competitors over the years.
- Given how King's mission has always been to make Candy Crush an approachable experience for ppl of all skills, age and backgrounds, it's no surprise that they've evolved into an accessibility-forward leader. While approachable doesn't always mean accessible, it can often be a nice gateway to it.Jan 23, 2026 20:34
- (meaning that when a company adopts approachability as an important mindset to have, a design-driver even, it makes sense that this can evolve into becoming aware of accessibility as a concept, and eventually dedicate time and resources towards it)
