Mat Piscatella: August 2025 U.S. Video Game Market Highlights Thread from Circana - NBA 2K26, Mobile, and Nintendo Switch 2 drove 11% spending growth in August when compared to a year ago, helping lift total projected spending across video game hardware, content and accessories to $4.7B.

August 2025 U.S. Video Game Market Highlights Thread from Circana - NBA 2K26, Mobile, and Nintendo Switch 2 drove 11% spending growth in August when compared to a year ago, helping lift total projected spending across video game hardware, content and accessories to $4.7B.