Madalina Vlasceanu, PhD
Assistant Prof of Environmental Behavioral Sciences at Stanford Doerr School of Sustainability. Director of the Stanford Climate Cognition Lab https://climatecognition.stanford.edu
- Reposted by Madalina Vlasceanu, PhDNew study finds that emphasizing collective efficacy (people's ability to catalyze large-scale change) is very effective in catalyzing behavioural change. As you can see from my pinned post, I'm a big fan of simple messages that can mobilize public support for climate action!
- What motivates people to engage in climate advocacy? In a new PNAS Nexus megastudy [https://doi.org/10.1093/pnasnexus/pgaf400] led by @dgoldwert.bsky.social we tested 17 theoretical interventions on a large US sample (N=31,324) to increase public, political, and financial climate advocacy. 1/5
- The most consistently effective intervention emphasized the collective efficacy and emotional benefits of climate action, increasing advocacy by up to 10 percentage points. Appealing to binding moral foundations was also effective, showing positive effects even among Republicans. 2/5
