People say they care deeply about civil rights. But surprisingly, framing modern causes as matters of civil rights actually "backfires," according to a new study. Why? And what does it mean for advocates on all sides of the political spectrum?
news.berkeley.edu/2025/06/20/n...
New research says framing protests as fights for civil rights 'backfires.' So what might work? - Berkeley News
Kim Voss, a UC Berkeley professor of sociology, says appeals rooted in American values may be more effective today than those evoking memories of the Civil Rights Movement.
