- “Melania” beat projections, but still finished behind two other big theatrical premiers this weekend.
- We now know where 7 of the $35 million set aside for promotion went.Feb 1, 2026 21:44
- Cheaper to buy $7m in tickets than to do the marketing to sell $7m in tickets. Cut out the middleman (audience).
- She learned from the master of failed self marketing schemes!
- Oh, there was copious marketing, at least in the US, so what could the real problem be? That's rhetorical, of course.
- Whatever the problem, it's sure to be an award winner!!!
- My thoughts exactly-- i feel for the other nominated director's and movies-- If she wins she will have to give that Razzie to Donald