A proposed class-action settlement with Google over their “real-time bidding” system is a step in the right direction to give people more control over their data. But truly curbing the harms of surveillance-based advertising will require stronger legislative protections.
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Google Settlement May Bring New Privacy Controls for Real-Time Bidding
EFF has long warned about the dangers of the “real-time bidding” (RTB) system powering nearly every ad you see online. A proposed class-action settlement with Google over their RTB system is a step
