- Europe’s supermarket shelves are filled with brands claiming their plastic packaging as sustainable – but these claims tend to be misleading or inaccurate. How can this happen? ⬇️ 📰 Read about @theguardian.com's investigation here: www.theguardian.com/environment/...
Feb 4, 2026 13:50
- The article looks at how credit mass balance is used by chemical recyclers to inflate the amount of recycled plastic in a product. In other words, it’s a textbook example of #greenwashing. And certain businesses are trying to further normalise it. 🔗 www.theguardian.com/environment/...
- Want to learn more about credit mass balance and how it can be applied to different sectors? Check out our factsheets! 👀 ➡️ on steel: ecostandard.org/publications... ➡️ on cement: ecostandard.org/publications...
