- The 2000 Superbowl saw ads from 21 hot dot-coms. Only 4 survived to 2003. In 2020, Quibi splashed out on a Superbowl ad. They were dead by October. In 2022, FTX splashed out on a Superbowl ad. They were bankrupt 9 months later, CEO Sam Bankman-Fried convicted and imprisoned. Good luck.
- The Anthropic ads criticizing ads in ChatGPT are pitch perfect at nailing the cringe of whole exercise. No wonder Sam Altman is crashing out on X.