Jeff Alworth
Director of Paragraph Operations, Beervana Worldwide Industries. (Also: the Beer Bible, Secrets of Master Brewers, etc.) jeff@beervanablog.com
www.beervanablog.com
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- Over the past year, pFriem Family Brewers and Rahr Malting have been working on a pilsner malt specifically suited for a brewery making full-flavored lagers and lean IPAs. It could serve as a model for craft breweries and maltsters going forward.
- Follow-up to my “No One’s Apolitical Now” post. Here we have what appears to be the truly boneheaded brewery owner of Wonderland Brewery in CO. (I say this because he says “I am not a smart person” and “I have bad judgment” and his actions confirm it.) A short 🧵 expanding on this issue.
- This is a hilarious article. (An excellent, well-written one.) If you thought the wine industry was full of itself, you don’t know the half of it. Via @slate.
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- Very few people in beer travel the same circles as those caught up in the Epstein files, but I did plug in some big names (Koch, Busch, Coors, Grossman) just to see. Nada. Has anyone else looked? @dinfontay.com? You have the cynical mind for this kind of thing. (Congratulatory.)
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- Recent research and analysis reveals the way young adults are using AI to avoid scary social encounters. What effect is this going to have on pubs?
- Follow up. I had to run a (noncommerival) errand yesterday at 4:450m and the streets, which would normally be choked with cars, were mostly empty. Things really picked up after work and it seemed like people did a daytime strike and then went out for beers. We did! Cask pils Living Haus.
- This is awesome. Abram is a wonderful human and this is a shaft of light in the darkness.
- Today, grassroots organizers have called for a national strike in the US, asking businesses to close, and people to stay home from school or work. Breweries are using the event to speak out, with surprising force and transparency.
- This is more politics, but not (intentionally) ideological. More a think piece.
- The Beervana Blog is about to turn 20. The thing about retrospectives is you never remember anything. So, wise hive mind, what are the watershed changes/developments in beer over the last two decades?
- I’m not sure Breakside thought through this whole thing. I’m no director of marketing, but I wonder if some of these phrases might be considered risky to a beverage brand’s reputation. (I love Breakside, but I’m not sure about this one.)
- Brewery acquisitions rarely warrant celebration. But the news that Schneider, the famous Bavarian weissbier brewery, had acquired a nearby monastery with a thousand-year brewing lineage, was certainly one of them.
- I just received an “embargoed”* press release from a brewery I won’t name (you don’t drink their beer) bragging about having sold 10m cans in 18 months. Which is 30k barrels. ______ * Wehave to have an agreement before you can demand embargoes, but I don’t care enough to break it.
- Columbia Distributing, the Northwest’s largest distributor, announced it has acquired Portland’s Point Blank, a distributor founded in 2003 to serve the metro area’s craft breweries.
- Things are different this morning in the United States: “Chris Madel said that he was ending his Republican campaign for governor of Minnesota. ‘I cannot support the national Republicans’ stated retribution on the citizens of our state, nor can I count myself a member of a party that would do so.’”
- I'm listening to music as I walk Rosie on this sunny Sunday morning. I know what's happening in MN and the country, and yet my experience right now is relaxed and joyful. It's a weird, contradictory feeling, and I feel slightly guilty. This is where we've come, feeling guilty about positive emotion.
- This one is a lot more about media than politics, though politics are definitely the backdrop.
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