- Transit's main competition is cars. If you raise fares from $2.50 to $3, you're still way more affordable than driving. But if you cut the bus from every 15 to every 20, you're screwed because cars have infinity frequency and 24 hr service span.
- I hate that we’re having to think in these terms, but the evidence seems to be bearing out that steep fare hikes are less damaging to ridership than service cuts.
