AdExchanger
News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.
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- Google’s numbers are massive. The narrative is shifting. James Hercher on why Alphabet’s growth is increasingly tied to AI and cloud — not just advertising. #AdExchanger #Google #AI #AdTech
- RTB Bowl www.adexchanger.com/comic-strip/...
- Super Bowl ads aren’t just about eyeballs anymore. Alyssa Boyle on how marketers are stretching Big Game campaigns into multi-week performance plays. #CTV #SuperBowl #AdExchanger
- IAB CEO: No publishers, no content. No content, no industry. Sarah Sluis on the IAB’s publisher stance, AI compensation push and why standardization is back in focus. #IAB #Publishers #AdExchanger
- Disney isn’t chasing more IP. It’s chasing margin, ads and app unification. AdExchanger Associate Editor, Victoria McNally on what Disney’s latest earnings reveal about the state of streaming and advertising. #Disney #Streaming #AdExchanger
- Measurement still feels like a black box. James Hercher, Senior Editor, AdExchanger on IAB’s Project Eidos and why harmonizing definitions across channels is step one toward fixing it. #AdMeasurement #IAB #AdTech
- Age verification isn’t theoretical anymore — regulators are moving. Allison Schiff, Managing Editor, AdExchanger on the FTC’s latest signals, COPPA’s limits and why privacy-by-design is becoming table stakes. #Privacy #COPPA #AdTech #ChildSafety
