Disney isn’t chasing more IP. It’s chasing margin, ads and app unification.
AdExchanger Associate Editor, Victoria McNally on what Disney’s latest earnings reveal about the state of streaming and advertising.
#Disney #Streaming #AdExchanger
Bob Iger’s (Maybe?) Parting Gift To Disney: No More Reporting Subscriber Numbers | AdExchanger
Last quarter, Disney’s SVOD services grew 11% year-over-year to more than $5 billion, driven by growth in both subscription and advertising revenue.
