Bruce Friedrich
- author, Meat (top ten new release in science, Publishers Weekly), meatbook.org
- founder + president, Good Food Institute (top 5 climate charity acc to Giving Green: tinyurl.com/3yaw9han)
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- 🎉 I am so excited I can barely contain myself: Today is the day that my new book, Meat, goes on sale! 🎉 If you have not purchased it yet, now would be a good time: MeatBook.org/purchase Here are more ways you can help: meatbook.org/promote Thank you—from my heart’s bottom. 🙂 💥
- Reposted by Bruce FriedrichCultivated meat, where is it now? This week @marklynas.bsky.social is joined by @brucefriedrich.bsky.social founder and President of @gfi.org to discuss his new book called Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food and Our Future. 🎙️Ep available Thursday.
- ICYMI, a lovely 2-page spread in yesterday's @theguardian.com about my new book Meat, which goes on sale Tuesday. - full story: tinyurl.com/bdzn2ywr - order the book: meatbook.org Many thanks to reporter @dpcarrington.bsky.social for capturing the book so well. 1/5
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- Grateful to @dpcarrington.bsky.social for this lovely profile of my new book Meat, in today's @theguardian.com: tinyurl.com/bdzn2ywr Out Tuesday: MeatBook.org (a @publisherswkly.bsky.social top 10 new release in science; Amazon #1 new release for environmental science, climatology + food policy)
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- In 2009, Pat Brown asked a question no one had seriously tried to answer: What makes meat taste delicious—and can we recreate that from plants? In Meat, I tell Pat's story, engage with the critiques, & discuss how we can work together to make Pat's vision a reality. Preorder: meatbook.org/purchase
- Most of the antibiotics that make modern medicine possible aren’t used in hospitals. They’re fed to chickens, fish, and other farm animals: ~100,000 metric tons per year. And rising. Chapter 3 of Meat dives in. Preorder at MeatBook.org.
- Most people think soy-driven deforestation is about cattle. It isn’t. Less than 1% of global soy is fed to beef cattle. About 80% goes to animal feed—mostly for chickens, pigs, and farmed fish. MEAT goes on sale Feb 3. Preorder now: MeatBook.org
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- I enjoyed chatting about my forthcoming book Meat with Jon Bateman from the Carnegie Endowment for International Peace. If you listen/watch, please let me know what you think! YouTube: lnkd.in/gBBKtBc9 Spotify, Apple, Overcast, Player: lnkd.in/g8YRtcPQ Pre-order Meat here: MeatBook.org 🙏
- 🔥 Publishers Weekly: Meat is one of the 10 best new releases in science. Endorsements from father of synthetic biology George Church; primatologist Jane Goodall; Nobel Laureate in economics Michael Kremer; SciFi master Kim Stanley Robinson; more: tinyurl.com/5dbptvf9. More: MeatBook.org/purchase
- Will consumer eat cultivated meat? The short answer, based on the data we have so far, is yes. Interest is especially strong among younger consumers and among people who eat the most meat today. Chapter 6 of MEAT (on sale Feb.3) dives in. Preorder here: buff.ly/jybWKax
- What is more "natural" - conventional chicken or plant-based/cultivated chicken? One clue: The CDC’s guidance for handling raw chicken - how natural is this? In chapter 7 of my forthcoming book Meat, this is one of the areas I explore as I ponder what's "natural." Preorder here: buff.ly/jybWKax
- 🔥 I'm incredibly grateful to have such kind endorsements from Jane Goodall, George Church, Michael Kremer, Kim Stanley Robinson, and more. (plus: Meat is #1 on Amazon for new releases in: food & ag policy; food science; enviro science; & climatology) Deets: MeatBook.org
- 🥳 Happy New Year: Why I’m optimistic about the future of plant-based and cultivated meat 🥳 We've come a long way in a very brief period. See attached for some "then and now" thoughts, from chapters 6, 7, & 11 of my forthcoming book Meat (on sale Feb. 3). Deets + preorder: meatbook.org/purchase
- "If we can make such amazing progress on smoking, surely we can do the same with meat." 🚬 = 🥩? I don't think so, and I explain my thinking in chapter 5 of Meat, which goes on sale Feb. 3. Preorder here: www.amazon.com/exec/obidos/ASIN/1637747934
- Very pleased with my Kirkus review, which went online this morning (Feb print issue). Top line: "A strong case for how science can come to our rescue in the kitchen—if we let it." Full review: kirkusreviews.com/book-reviews/bruce-friedrich/meat-3/ Preorder: amazon.com/exec/obidos/ASIN/1637747934
- 😊 Pleased by the external reviews from Publishers Weekly + Kirkus, & now this lovely surprise: Publisher sent audiobook to anonymous reviewers, + 4/4 are very positive. e.g.: "clear-eyed and intellectually grounded... balances data-driven analysis with thoughtful moral reflection" + attached.
- 🚀 Meat is # 1 new release in climatology (Amazon). Chapter 2 thesis: Unless alt meats succeed, climate goals are impossible. Publishers Weekly: Meat is a top ten new release in science. Endorsed by Bill McKibben and from former UNFCCC head Christiana Figueres. Preorder: meatbook.org/purchase
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- Heading to COP30 this weekend and genuinely excited. ✈️🌍 Yes, 50k people flying to talk about emissions is ironic 😅— But the brilliance + commitment of the people who show up gives me hope for humanity. 💚 Most excited for this session from S. Korea’s Solutions for Our Climate: 👉 luma.com/8ezzllfn
- 🚀 Big news! My book MEAT is coming Feb 3 2026 🌱🔬🍔 Foreword by Caitlin Welsh, Center for Strategic & International Studies Early praise from Jane Goodall, Kim Stanley Robinson, George Church, Michael Greger, Christiana Figueres, Peter Singer, & more. More info + preorder 👉 MeatBook.org #gratitude
- 🔥🔥🔥 ICYMI, @gfi.org has a new CEO: Nigel Sizer Nigel has led global teams at @rainforestalliance.bsky.social, @worldresources.bsky.social, and @nature.org. I could not be more excited for GFI's next chapter, under Nigel's leadership.
- 🔥🔥🔥 ABSOLUTE DREAM JOB for an experienced executive leader who wants to radically improve global food systems. CEO, Good Food Institute - Job Brochure: tinyurl.com/4be6pysy - YIR: tinyurl.com/36k4c8vm - March highlights: tinyurl.com/5e9f3e2x JD + Apply: bit.ly/4jSl3Rm please spread the word!
- 🔥 GFI's March global highlights: 🌎 co-edited a journal packed with alt protein science; 📊 launched a public investment database tracing back to NASA's and USDA’s first big bets; 🌱 rallied top scientists to upgrade soy for plant-based meat. Full March highlights here: tinyurl.com/5e9f3e2x
- On my way to Toronto for an alt proteins conference organized by three Alt Protein Project (GFI's university program) chapters (U Toronto, U Waterloo, McMaster). Excited for tomorrow! 🚀 🌈 🔥 🤸♂️ Deets: lnkd.in/eiNnd7_H
- 🔥 Bloomberg editorial board, @bloomberg.com: “Given the sector’s vast potential, policymakers should remove arbitrary barriers, unleash the forces of capitalism and let American consumers decide its fate. The planet will be better for it.” Check it: tinyurl.com/kb22w5yd h/t @opinion.bloomberg.com
- 🔥 ICYMI, my favorite event of 2024 - from the @fao.org/@cgiar.org pavilion at COP: welcome from Sir Andrew Steer, CEO of @bezosearthfund.org; closing from Dr. Ismahane Elouafi (@cgiar-emd.bsky.social), head of CGIAR. Details: events.cgiar.org/alternativep... Video: www.youtube.com/watch?v=q_30...
