Deidre Popovich
(Dr./She/Her) Associate Professor of Marketing @texastechuniv.bsky.social. I study consumer psychology. Opinions expressed here are my own.
- New status symbol: “made by humans.” 😅 I was quoted in @cybernews.bsky.social on the growth of anti-AI marketing and why it may resonate with consumers. cybernews.com/ai-news/anti... #Marketing #AI #BrandTrust #ConsumerBehavior #GenAI
- I was quoted in The Food Institute on Instacart’s AI pricing and why it may trigger consumer backlash. In groceries, consumers expect stable, fair prices. When the same items fluctuate across trips, trust erodes fast, regardless of the tech behind it. 🔗 foodinstitute.com/focus/instac...
- The penny might be on its way out 🪙 I shared my thoughts with Scripps News about what that means for consumers — from price perception to fairness at the register. Check it out: www.scrippsnews.com/us-news/the-... #ConsumerPsychology #BehavioralEconomics #Marketing
- The end of the penny? 🪙 I spoke with The U.S. Sun about how losing that little coin could reshape how we think about prices, spending, and value. Check it out: www.the-sun.com/money/153144... #BehavioralEconomics #ConsumerPsychology #MarketingInsights
- 4 years. 208 weeks. Countless workouts. 🚴♀️ Peloton keeps me strong on the outside and grounded on the inside. Grateful for every mile and every moment of calm. #Peloton #4YearStreak #StrongerEveryDay #MindBodyBalance
- 🎃 Halloween candy is getting a major glow-up! I shared thoughts with The Food Institute on flavor mashups, better-for-you treats & playful packaging. Full article 👉 foodinstitute.com/focus/hallow... #Halloween2025 #FoodTrends #CandyMashups
- I hope we can move past this anti-science climate and remember that public health saves lives. The CDC is made up of people dedicated to protecting our communities. Violence is never the answer. www.nbcnews.com/news/us-news...
- We just published in @theconversation.com: Insurance warning signs in doctor’s offices may unintentionally silence patients. Even brief mentions of cost can suppress important conversations. Read our research → theconversation.com/insurance-wa... #healthcare #patients #behavioralscience #trust
- Okay, I have to admit I have been somewhat obsessed with Dubai chocolate lately. Not sure how I feel about the comparison to pumpkin spice... www.wsj.com/tech/dubai-c...
- 🛍️ Wish lists aren't just shopping tools—they're self-control in disguise. Honored to be featured in the Detroit Free Press discussing our research on how wish lists help curb impulse buying. Add to list ➡️ Pause ➡️ Rethink ➡️ Save 💸 #BehavioralScience #Consumers www.freep.com/story/money/...
- Caitlin Clark is lifting the entire WNBA — higher ticket sales, ratings, merch, and visibility. The hostility she faces reflects what many overachieving women endure: jealousy over impact. Success for one woman can be a win for all. Act like it. #WNBA #WomenSupportingWomen
- Just spoke with ABC 10 News about how some companies are using tariffs as part of their marketing strategy—framing import taxes as a rationale for price increases or a signal of national loyalty. Economic policy meets brand narrative. Watch: www.10news.com/politics/eco...
- Excited to share this new @ttu.edu feature on our research about the illusion of calorie fluency—how confidence in understanding calorie info can outpace actual knowledge. 🔗 www.ttu.edu/now/posts/20... #Nutrition #BehavioralScience #PublicHealth #AcademicResearch
- Excited to share our latest publication in the Journal of Business Research! doi.org/10.1016/j.jb... This paper introduces the concept of pain exchange consumption—a new framework for understanding how consumers trade one form of pain to avoid another. #ConsumerPsychology
- Quoted in this piece: "As Prices Rise, Repair and Resale Could Become Economic Lifelines." I talked about how inflation is reshaping how people spend—and how repair and resale are becoming not just budget solutions, but behavioral shifts. 💸🛠️♻️ dismalscience.journalism.cuny.edu/2025/05/10/a...
- Reposted by Deidre PopovichCalorie counts on menus may confuse consumers rather than help them make healthier choices. A marketing professor found that in studies that diners rated unhealthy foods as less unhealthy and healthy foods as less healthy when shown calorie information. buff.ly/6NjlHvP @drpop.bsky.social @ttu.edu
- New piece in The Conversation: People often trust their gut when reading calorie labels—but that confidence can mislead them. We explore the "illusion of calorie fluency" and what it means for informed eating. Read more 👉 theconversation.com/calorie-coun... #BehavioralScience #Nutrition #FoodPolicy
- When I was 3, Sesame Street taught me to read. Decades later, I became a business professor—and my voice has aired on NPR. PBS & NPR shape lives. Mine included. 📺 Donate. 📞 Call your reps. 🎓 #SavePublicMedia #ISupportPBS #NPR
- 🚨 Just published in the Journal of Retailing! People are flooded with calorie info—on menus, labels, and more. But our new research shows that this leads to an illusion of understanding, not actual comprehension. Calorie familiarity masks confusion. Visibility ≠ clarity. doi.org/10.1016/j.jr...
- This week, the Texas Legislature is debating two bills that would triple funding for charter schools and would set aside $1 billion to create a private school voucher program. But do these things work? The experts say no. app.sosha.ai/s/1ypNrZq0
- Reposted by Deidre PopovichSeems like a good day to remind everyone that Auschwitz — a complex of over 40 concentration and extermination camps — was not located in Nazi Germany either.
- I am briefly discussing Costco on the Marketplace podcast this morning. #Costco #earnings #socialresponsibility
- So honored and grateful to have been awarded the Chancellor’s Council Distinguished Research Award at Texas Tech University. This is the highest faculty honor in the Texas Tech University System. #FacultyResearchAward #Gratitude #AcademicJourney #Research #ThankYou
- Finally my starting word was the word! 🤩🎉 Wordle 1,290 1/6 🟩🟩🟩🟩🟩
- Reposted by Deidre PopovichI’m seeing a growing number of students complain: “My grade doesn’t reflect the effort I put into the course.” Public service announcement: An A is for excellence, not for effort. The true measure of learning is not the time and energy you put in. It’s the knowledge and skills you take out.
- Davis College @texastechuniv.bsky.social is currently conducting a brief research study about pets. Please participate if you have a cat or dog! 🐶🐱
- Reposted by Deidre Popovich
- Why does online shopping sometimes make us feel like crap? Lots of reasons, including an abundance of choices, societal pressures exacerbated by social media, and complex user experiences. Check out my insights in this interesting Self Magazine article. #consumers #onlineshopping #overwhelm
- What does the new Starbucks CEO need to do to be successful? I think the company needs to get back to providing an exceptional experience to their customers, as I mention in this article. What do you think? www.msn.com/en-us/money/...
- I'm quoted in this @boredpanda.com.web.brid.gy article along with two other experts on the topic of consumer deception. Consumers may lie for many reasons, including financial gain. #consumers #fraud #deception #scam www.boredpanda.com/crazy-couple...
- Great article. The question is not Democratic “messaging,” rather it’s how do we combat disinformation?
- Voters backed both Trump and progressive policies like minimum wage hikes and abortion rights. This disconnect is the answer to the "how did this happen" question. A lot of voters are profoundly ignorant. More so than in the past. I explore why. www.salon.com/2024/11/08/a...
- I'm quoted in this USA Today article about the Pumpkin Spice Tax. Did you know that people tend to pay more for pumpkin spice products due to their limited availability? www.usatoday.com/story/money/...
- It was such a pleasure to speak with Retail Dive about how consumers consider price and quality in their discretionary spending. #consumers #price #quality #retail #expectations www.retaildive.com/news/win-ove...
- I have a 🚨 New Publication 🚨 explaining how to deal with missing data. This one is great for any graduate research methods class or survey research class. It offers practical guidance for dealing with missing data. doi.org/10.1080/1069...
- The Academic Minute podcast has a new episode featuring our wine nutrition labeling research. #podcast #wine #nutrition #consumers #health
- I provided some insights into why "drip pricing" (fees added on later in the buying process) works in this Food Institute article. #consumers #pricing #fees
- I was a guest on a video podcast today - Conversations with Dr. David Dobson - discussing the topic of healthcare marketing and some of the research we are doing at our lab. #healthcare #marketing #consumers #health youtu.be/MaIm1Gk-Trw?...
- The Conversation published a piece about our recent research on wine nutrition labels. #wine #nutrition #consumers #wineindustry #health theconversation.com/think-wine-i...
- Reposted by Deidre Popovich[This post could not be retrieved]
