Mark Gurman
Breaking News on Apple and Tech. Bloomberg Managing Editor and Chief Correspondent. Subscribe to Power On. Tips: mark@markgurman.com. Signal: markgurman.01. Telegram: GurmanMark.
- Power On: Apple’s blockbuster holiday quarterwas impressive — but it shouldn’t give air cover to avoid an AI reckoning www.bloomberg.com/news/newslet...
- NEW: Apple has lost at least four more of its artificial intelligence researchers in recent weeks in addition to a top Siri executive, with the staff headed to employers such as Meta and Google DeepMind. www.bloomberg.com/news/article...
- Besides the iOS 26.4 Siri and iOS 27 chatbot Siri, Apple has been working on several other AI features including a revamped Safari to compete with OpenAI and Perplexity and several in-app chatbot experiences. Those are both in flux. www.bloomberg.com/news/newslet...
- Power On: Apple shakes up its AI efforts with a Google partnership, management changes and two new versions of Siri. An inside look. www.bloomberg.com/news/newslet...
- BREAKING: Apple quietly gave hardware chief John Ternus oversight of the company’s hardware and software design teams at the end of last year, marking the first evidence he is being groomed for the eventual Apple CEO role. www.bloomberg.com/news/article...
- BREAKING: Apple is overhauling Siri this fall in iOS 27 and macOS 27 and turning it into its first full-fledged chatbot, looking to fend off OpenAI’s ChatGPT and seriously compete in the generative AI space. www.bloomberg.com/news/article...
- Apple chips chief Johny Srouji to his division this morning: “I love my team, and I love my job at Apple, and I don’t plan on leaving anytime soon.” www.bloomberg.com/news/article...
- BREAKING: Apple’s chip chief Johny Srouji informed CEO Tim Cook he is seriously considering leaving the company and would likely continue his career elsewhere rather than retire. Apple is urgently pushing to keep him. He remains at least for now. www.bloomberg.com/news/article...
- An in-depth look at Apple’s executive and engineering exodus, with several Cook direct reports leaving and the company’s engineering ranks losing talent to OpenAI, Meta and a slew of startups. www.bloomberg.com/news/article...
- BREAKING: Apple’s chip chief Johny Srouji informed CEO Tim Cook he is seriously considering leaving the company and would likely continue his career elsewhere rather than retire. Apple is urgently pushing to keep him. He remains at least for now. www.bloomberg.com/news/article...
- BREAKING: Apple’s chip chief Johny Srouji informed CEO Tim Cook he is seriously considering leaving the company and would likely continue his career elsewhere rather than retire. Apple is urgently pushing to keep him. He remains at least for now. www.bloomberg.com/news/article...
- BREAKING NEWS: Apple’s top design executive Alan Dye is leaving the iPhone maker to become the Chief Design Officer at Meta in a blockbuster coup for the social networking giant and big loss for Apple. www.bloomberg.com/news/article...
- NEW: Apple lays off several dozen employees across its sales division who are focused on selling to enterprises, government agencies and schools. The rare job cuts took place this month. www.bloomberg.com/news/article...
- OpenAI’s new hardware division built around Jony Ive’s secretive startup has ramped up hiring of Apple engineers. The group has brought on about 40 new engineers in the last month or so, with many of them coming from Apple’s hardware group. Details here: www.bloomberg.com/news/newslet...
- Apple CEO Tim Cook isn’t retiring imminently, with recent reports on him stepping down in the first half of next year simply being premature. Here are the facts in the latest Power On: www.bloomberg.com/news/newslet...
- Power On: After the iOS 26 overhaul, Apple’s plan for iOS 27 is a Snow Leopard-like year with a major focus on quality versus new features. But there’s one big exception: a lot more AI. Details here — www.bloomberg.com/news/newslet...
- NEW: The rising Apple designer who introduced the iPhone Air during the company’s September keynote and worked on the device has left for an AI startup. www.bloomberg.com/news/article...
- Power On: Apple’s iPhone is getting its biggest makeover yet — both to its features and release schedule. Here’s what’s happening to the company’s flagship product. www.bloomberg.com/news/newslet...
- A look at the battle between the Vision Pro and the Galaxy XR for the tiny mixed-reality headset market. We review and compares both devices. www.bloomberg.com/news/feature...
- BREAKING: Tesla is developing support for CarPlay in its vehicles — finally. www.bloomberg.com/news/article...
- Power On: Apple is planning major updates to its iPhone satellite features. Here’s what’s coming and how industry shifts could impact Apple’s initiative. www.bloomberg.com/news/newslet...
- NEW: Apple is planning to use a custom 1.2 trillion parameter Google Gemini model to help power the new Siri next year. The iPhone maker will be paying the search giant roughly $1 billion annually for it. Details on the partnership here www.bloomberg.com/news/article...
- NEW: Apple is preparing to enter the low-cost laptop market for the first time, developing a budget Mac aimed at luring away customers from Chromebooks and entry-level Windows PCs. Details on the plan here. www.bloomberg.com/news/article...
- iOS 26.1 and iOS 26.2 beta 1 are coming early this week - along with the other Apple OS updates. www.bloomberg.com/news/newslet...
- Power On: Apple will kick off its pivotal 50th anniversary year with a $140 billion quarter. Here’s what to expect in 2026. www.bloomberg.com/news/newslet...
- NEW: Apple is preparing major changes to its MacBook Air, iPad mini and iPad Air lines, with a plan to give the popular devices higher-end, OLED displays. www.bloomberg.com/news/article...
- Apple is moving ahead with search ads in Apple Maps next year. Details here - www.bloomberg.com/news/newslet...
- Power On: What’s next for the iPad Pro? A vapor chamber like in the iPhone 17 Pro to up performance even further. www.bloomberg.com/news/newslet...
- I’ve been using the new Vision Pro Dual Knit Band for the last 24 hours or so and it certainly mitigates the device’s second-biggest issue. Here are my impressions www.bloomberg.com/news/article...
- The M5 Vision Pro may not have many new features but there’s still a huge change: it’s the latest device to see production move from China to Vietnam. www.bloomberg.com/news/article...
- NEW: Apple’s planned 18-inch foldable iPad hits development snags and may not launch until 2029 at the earliest. Details on the device and issues here: www.bloomberg.com/news/article...
- The Oura Ring is getting in on high blood pressure detection soon - will work similarly to the Apple Watch and won’t show exact diastolic and systolic numbers. www.bloomberg.com/news/article...
- Power On: Apple’s new M5 products - the new MacBook Pro, Vision Pro and iPad Pro - offer some of its most niche upgrades in years. A look at who should buy them. www.bloomberg.com/news/newslet...
- NEW: Apple’s next MacBook Pro revamp with a touchscreen will be slimmer, lighter, have the M6 chip, use OLED and likely be pricier. One other new feature: the Notch is going away in favor of something new. www.bloomberg.com/news/article...
- BREAKING: Apple’s AI executive in charge of its Answers, Knowledge and Information team to add ChatGPT-like web search to Siri is leaving for Meta. He got promoted to the Apple role, reporting to AI chief John Giannandrea, a few weeks ago. www.bloomberg.com/news/article...
- NEW: Apple is building its pipeline of smart home devices - including a HomePod with a 7-inch screen next year and tabletop robot with 9-inch screen in 2027 - in Vietnam as part of its ongoing diversification from China. www.bloomberg.com/news/article...
- The latest on AirPods: The company’s silicon group is working on an H3 chip designed for less lag time and better audio quality. The company is also already developing the AirPods 5, which will mark an update to its entry-level and mid-tier earbuds. www.bloomberg.com/news/newslet...
- Apple’s October product launch is taking place as early as this week, with the updated Vision Pro, M5 iPad Pro and M5 base MacBook Pro likely on tap. www.bloomberg.com/news/newslet...
- Power On: Inside Apple’s pivot from a Vision Air to focusing on smart glasses + how the display glasses will move between visionOS when connected to a Mac and a lighter UI when you’re mobile. www.bloomberg.com/news/newslet...
- NEW: Apple company reorganization — Health and Fitness teams are being combined and moving under Eddy Cue’s Services division. WatchOS is moving to Craig Federighi. Watch HW under Ternus. Changes come with pending departure of ex-COO Jeff Williams. www.bloomberg.com/news/article...
- My in-depth review of Meta’s new $799 Meta Ray-Ban Display glasses: www.bloomberg.com/news/article...
- Review: Google’s new Pixel 10 Pro Fold, Pixel Watch 4 and Pixel Buds 2a. Like the regular Pixels, it’s all about AI and there’s little in the way of major hardware changes. www.bloomberg.com/news/feature...
- Power On: Inside Apple’s succession planning, with the company intensifying the spotlight on hardware chief John Ternus as next CEO, multiple executives discussing retirement and a search for a new AI chief. www.bloomberg.com/news/newslet...
- NEW: Apple is shelving development of the cheaper and lighter Vision Pro revamp — the “Vision Air” — planned for 2027 to prioritize a more urgent effort: developing AI smart glasses to rival Meta. www.bloomberg.com/news/article...
- Peloton Interactive Inc. overhauled its hardware lineup and raised prices, some of the first major moves under new management aimed at lifting the company out of a multi-year slump. The stock fell 8%. www.bloomberg.com/news/article...
- NEW: Inside Amazon’s devices shake-up and how it is overhauling its products for the AI era and to take on Apple in hardware. www.bloomberg.com/news/article...
- Amazon is overhauling its Echo speakers with an all new Dot Max, revamped Studio as well as redesigned Echo Show 8 and Echo Show 11 speakers with screens that look more like tablets. Details and interviews: www.bloomberg.com/news/article...
- Amazon revamps Kindle Scribe line, including its first color model with a stylus ($630), a new standard version with a backlight ($500) and a new entry version with no light ($430). They’ve been redesigned to look like tablets. Details and interviews: www.bloomberg.com/news/article...
- Amazon launches a $40 Fire TV Stick with 4K ($10 cheaper than the prior model) and rolls out new first-party TV sets. Details here and interview with the head of Amazon’s TV business. www.bloomberg.com/news/article...
- Amazon’s big devices overhaul event has kicked off. First: Ring gets end-to-end updates and goes 4K, Blink gets new models and there’s a new Search Party feature for finding lost pets. www.bloomberg.com/news/article...
- Beats, the Apple Inc.-owned audio brand, unveiled new Powerbeats Fit earbuds on Tuesday, giving consumers another in-house alternative to the popular AirPods line. www.bloomberg.com/news/article...
