Rosana Pinheiro-Machado
Professor of Global Studies, UCD 🇮🇪 | Director DeepLab labdeep.com | PI #WorkPoliticsBIP - ERC Consolidator Grantee | Far-right, digital economy, precarity | Global ethnographer 🇧🇷🇮🇳🇵🇭🇨🇳
- Reposted by Rosana Pinheiro-MachadoJoin us for the 7th event in our Gender & Tech Online Talk Series "Dis/Misinformation & Political Extremism” on Jan 27 at 11am EST, with the amazing @pinheiromachado.bsky.social + @robyncaplan.bsky.social. Free & open to all: dtdlab.virginia.edu/event/gender.... See you there @yasmincurzi.com
- Heading to Oslo to deliver a talk in the Department of Anthropology of the University of Oslo. Big responsibility! www.sv.uio.no/sai/english/...
- Happy and honored to give the closing keynote at #elad25.
- Very honoured to have delivered the keynote address at the Anthropology Association of the Philippines meeting. I missed my flight to Manila due to the typhoon, but thankfully Zoom did a great job today! 😊 Many thanks to the organisers for the kind invitation.
- Reposted by Rosana Pinheiro-MachadoThanks to everyone who joined us for the launch of New Consumers in the Global South at UCD, a thoughtful discussion with the authors on class, consumption, and everyday life across the Global South. @erc.europa.eu @ucddublin.bsky.social @pinheiromachado.bsky.social @marinafrid.bsky.social
- Tomorrow!
- 📚Join us tomorrow (4 Nov, 3:30 PM) at UCD D101 or online for the launch of New Consumers in the Global South! Featuring authors Anna Cristina Pertierra, @pinheiromachado.bsky.social & Czarina Saloma-Akpedonu all welcome! EMAIL DEEPLAB@UCD.IE to register @ucddublin.bsky.social @erc.europa.eu #
- Reposted by Rosana Pinheiro-Machado📚 Book Launch at UCD! Join us on Nov 4, 3:30 PM (Newman D101) for New Consumers in the Global South — exploring class & consumption beyond “poor” and “middle class.” Featuring authors Pertierra, @pinheiromachado.bsky.social Pinheiro-Machado & Saloma-Akpedonu 🍷 @ucddublin.bsky.social @erc.europa.eu
- Ótima conversa com o querido e brilhante @atila.bsky.social Marketing digital, precariedade, influencers e extrema direita 🤯 youtu.be/YVlZodTd2r0
- Reposted by Rosana Pinheiro-MachadoHoje foi dia de compartilhar a conversa com a @pinheiromachado.bsky.social sobre precarização do trabalho e como a prestação de serviço foi em massa pro Instagram, onde tudo vira marketing digital (e curso) e coaches dominam os sonhos.
- Viva!!!!
- Já tem conversas com @filipecampante.bsky.social, @pinheiromachado.bsky.social, @dbelemlopes.bsky.social e @letcesar.bsky.social pra ir ao ar :)
- Reposted by Rosana Pinheiro-MachadoTo close the year, we hosted our first CPE Workshop 🎉 15+ scholars from across the UK & Europe joined us for an inspiring day—capped off with a keynote by Rosana Pinheiro-Machado! @pinheiromachado.bsky.social
- I spoke with The New York Times about Trump’s unpopular measures against Brazil and their impact on popularity. My quote says it does not impact Bolsonaro’s base, but I also believe this is a great opportunity for government to start mobilizing its base for 2026. www.nytimes.com/2025/07/17/w...
- New paper in the Journal of Anthropological Research! The Ambiguous Revolts: Precarity and Insurgence in the 21st Century; with @ineves.bsky.social Free version here: works.hcommons.org/records/r3jd...
- This is fantastic. Over the past year, @deeplab.bsky.social has hosted dozens of visiting students from Brazil, who have enjoyed free access to the already exceptional sports hall. We hope this gratuity continues as the sports facilities expand.
- 🚨 | Raiva, sonhos e insubordinação: como a extrema direita e as mídias digitais mobilizam a nova classe trabalhadora das plataformas Super feliz com a nova publicação — um ensaio estilo memorial em inglês e português, na Horizontes Antropológicos Espero que gostem ❤️ www.scielo.br/j/ha/a/yPt3D...
- Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg ❤️ Great to see @kkcheuk.bsky.social again! A room full of excellent scholars Can’t wait to continue the conversation!
- Fabulous to be with the @polethnography.bsky.social and an honour to give the keynote Brilliant work by @marianaborges.bsky.social @cintranatalia.bsky.social & Antje Scharenberg is pushing Great to see @kkcheuk.bsky.social again! A room full of excellent early career researchers.
- Reposted by Rosana Pinheiro-MachadoSomebody pinch me cause I am in the same photo as @pinheiromachado.bsky.social ! What an honour to have welcomed you at Southampton - come back soon!
- The first CPE workshop, "Doing Ethnography in Political Contexts or Doing Politics via Ethnography?" happened yesterday, with the presence and keynote lecture of Prof Rosana @pinheiromachado.bsky.social - we thank her and all attendees,l & discussants and look forward to our next one!
- Reposted by Rosana Pinheiro-MachadoThe first CPE workshop, "Doing Ethnography in Political Contexts or Doing Politics via Ethnography?" happened yesterday, with the presence and keynote lecture of Prof Rosana @pinheiromachado.bsky.social - we thank her and all attendees,l & discussants and look forward to our next one!
- If you are in Southampton, join me for my public keynote and an engaging workshop on ethnography and political studies next Wednesday, hosted by the @polethnography.bsky.social alongside extraordinary colleagues.
- Reposted by Rosana Pinheiro-Machado🍒 The cherry on top? Our keynote speaker, @pinheiromachado.bsky.social, will share fresh insights from her global work at @deeplab.bsky.social , exploring how digital entrepreneurship and precarity shape far-right mobilization.
- Reposted by Rosana Pinheiro-MachadoThe CPE is delighted to welcome prof Rosana @pinheiromachado.bsky.social to @unisouthampton.bsky.social for our workshop next week for a keynote lecture entitled: Rage, Dreams and Insubordination: How the Far Right and Social Media Mobilize the Working Class. If you are around, please pop by!
- Reposted by Rosana Pinheiro-Machado📣 Public keynote by @pinheiromachado.bsky.social, @ucddublin.bsky.social From streets to screen: The Digital Disembedding of Informal Economies and the Road to Fascism in Brazil 📍 @ucc.ie + online 🗓️ 27 June Organised by the European Network for #DigitalAnthropology (ENDA) 🔗 buff.ly/jMCAfOZ
- On my way to beautiful Cork to see my anthropologist fellows and deliver this keynote ❤️
- 📣 Public keynote by @pinheiromachado.bsky.social, @ucddublin.bsky.social From streets to screen: The Digital Disembedding of Informal Economies and the Road to Fascism in Brazil 📍 @ucc.ie + online 🗓️ 27 June Organised by the European Network for #DigitalAnthropology (ENDA) 🔗 buff.ly/jMCAfOZ
- I’m so thrilled to be delivering the keynote at this event on such an important theme: ethnography and politics! I can’t wait to be surrounded by fellow ethnographers again. If you’re in the area, my keynote is open to the public—hope to see you there! Thanks @polethnography.bsky.social
- The CPE is delighted to welcome prof Rosana @pinheiromachado.bsky.social to @unisouthampton.bsky.social for our workshop next week for a keynote lecture entitled: Rage, Dreams and Insubordination: How the Far Right and Social Media Mobilize the Working Class. If you are around, please pop by!
- We invite you to check this keynote for next week! "From streets to screen: The Digital Disembedding of Informal Economies and the Road to Fascism in Brazil" by @pinheiromachado.bsky.social (University College Dublin). For more information: easaonline.org/event/public...
- Next week, I will head to Cork to meet an amazing group of anthropologists and give a keynote in this workshop organised by the ENDA and Cyber Social Research Very honoured by the invitation! Come along if you are in the region
- Reposted by Rosana Pinheiro-MachadoThe mass party is dead, right? Not so fast. Our new book, "Populist Radical Right Parties in Action" explores the puzzle of why several of Europe's most prominent populist radical right parties are successfully reviving this "outdated" model. The book is completely Open Access 👇
- Our brand new monograph, discussing the findings of our work together during the last seven years, is now out for @oxfordacademic.bsky.social and free to read and download!
- Looking forward to our @deeplab.bsky.social deep thoughts seminar series! If you are in Dublin, come along! If not, join us on zoom. Details below
- Reposted by Rosana Pinheiro-Machado“The CLT worker can’t catch a break!” New DeepLab takeaway unpacks memes, labour precarity & the digital hustle dream. Read here labdeep.com/takeaways/ Image source - © Brenda Rocha Blossom via Canva.com #DigitalLabour #CLT #DeepLab @erc.europa.eu @ucddublin.bsky.social @jessicamatheus.bsky.social
- Reposted by Rosana Pinheiro-MachadoIsto pode ajudar a perceber o que se passou em Portugal, onde o partido xenófobo e racista tem forte apoio da diáspora brasileira, onde estão presente radicias bolsonaristas. Análise da @pinheiromachado.bsky.social
- Minha Aula Magna da UFRGS já está no YouTube! youtu.be/Vw_hJX17u2E?...
- Falei longamente com o G1 sobre o fenômeno da rejeição de jovens à CLT. Matéria extensa que capturou as nuances e contradições desse processo. Meus comentários têm relação com as pesquisas com Lúcia Scalco (mais de 20 anos!) e recentemente com a postdoc Jessica Matheus. g1.globo.com/google/amp/t...
- Sigam o @deeplab.bsky.social para saber mais
- Reposted by Rosana Pinheiro-MachadoCompartilhando sentimento de orgulho, acabei de ver essa reportagem e nela tem a contribuição da minha colega de doutorado, @jessicamatheus.bsky.social ela é sensacional. Bom ter a @pinheiromachado.bsky.social levando esse debate pra mídia como o g1. Parabéns! g1.globo.com/trabalho-e-c...
- Reposted by Rosana Pinheiro-Machado🚨Sign up now for @unisouthampton.bsky.social Centre for Political Ethnography Workshop🚨 July 2nd 2025 “Doing Ethnography in Political Contexts or Doing Politics via Ethnography?” 🎉 🌟 Inc/ keynote speech from @pinheiromachado.bsky.social 🌟 Info 👉 shorturl.at/VZcZj @cintranatalia.bsky.social
- A must-read piece on the demonisation of CLT (labour rights legislation) in Brazil by @jessicamatheus.bsky.social
- “The CLT worker can’t catch a break!” New DeepLab takeaway unpacks memes, labour precarity & the digital hustle dream. Read here labdeep.com/takeaways/ Image source - © Brenda Rocha Blossom via Canva.com #DigitalLabour #CLT #DeepLab @erc.europa.eu @ucddublin.bsky.social @jessicamatheus.bsky.social
- 🤗🤗🤗🤗
- A bit of an issue with or registration link, but it's been sorted! See below for more info. Also, can't wait to receive @pinheiromachado.bsky.social at Southampton for a keynote in the workshop!
- You are too generous! It is my honour to join the centre!
- We're also thrilled to welcome our keynote speaker: @pinheiromachado.bsky.social, one of the most compelling voices in political ethnography today.
- Can’t wait 🫶🏽
- So happy to receive @pinheiromachado.bsky.social at @sotonpolitics.bsky.social for our first CPE workshop! Can't wait for it!
- Reposted by Rosana Pinheiro-MachadoYou can now pre-order my book *Making the Liberal Media* on Amazon! Hate Amazon? Tell your local bookstore you'd like to order a copy. It goes on sale Nov. 18. www.amazon.com/Making-Liber...
- The good news is that our DeepLab's in-depth report on social media as a digital labour platform is now available in an open-access repository in full compliance with EU Open Science guidelines. 📢 Spread the word works.hcommons.org/records/2220...
- Reposted by Rosana Pinheiro-Machado📢 Deeplab is delighted to host our next Visiting Researcher Seminar on 13 May featuring talks on gendered disinfo & educational inclusion. 🔗 Details: deeplab@ucd.ie | #DeepLab @ucddublin.bsky.social @erc.europa.eu #ResearchSeminar #DigitalPlatforms #Inclusion
- Reposted by Rosana Pinheiro-MachadoThis week, Pardon Tracker published the first in a series of investigative reports on the statements, activities, and networks of the pardoned Capitol Rioters. This independent investigative journalism and data visualization project is not possible without your support — please consider donating:
- Reposted by Rosana Pinheiro-Machado📢 New on DeepLab: How ‘Right’ is the Future? 🇮🇳🗳️Rashmi Guha Ray explores India’s shifting political landscape post-2024 elections. Don’t miss it! 📚🔥 labdeep.com/takeaways/ #IndianElections #Deeplab @ucddublin.bsky.social @erc.europa.eu Image source: Image source: kremlin.ru, via Wikimedia Commons
- Reposted by Rosana Pinheiro-MachadoIn April, we welcomed Dr. Ianaira Neves to the Philippines for a research immersion with DeepLab scholars, exploring the lives of food delivery riders in PH and Brazil. From fieldwork to local culture, meaningful exchange of insights, stories, and community. @erc.europa.eu @ucddublin.bsky.social
- Our very own @deeplab.bsky.social Wagner Alves da Silva, is featured in this brilliant Rest of World article on Brazil’s child influencer industry. restofworld.org/2025/brazil-...
- Reposted by Rosana Pinheiro-MachadoRegistration for the event is free, with lunch provided, although spaces are limited. Registration will close on Wednesday 14 May 2025! So please do register before then if you hope to join. Check the @ucdischool.bsky.social website for more info about registration: www.ucd.ie/ics/events/r...
- Reposted by Rosana Pinheiro-Machado… Thomas Hughes, Rhona Jamieson, @gilliankennedy.bsky.social, @edelmcginley.bsky.social, Shane Murphy, @pinheiromachado.bsky.social, @johnnyryan.bsky.social, and @gavant.bsky.social!
- Reposted by Rosana Pinheiro-MachadoScheduled speakers include: @cat-baker.bsky.social, @joncollins.bsky.social, Eileen Culloty, @simoned.bsky.social, @profafinlayson.bsky.social, Marina Frid, @debbieging.bsky.social, @craighaslop.bsky.social, @kat-hig.bsky.social… (+ even more in the next post)
- Reposted by Rosana Pinheiro-MachadoThere will also be an incredible line-up of speakers representing a range of disciplinary and professional perspectives. The schedule includes two panels of research papers, a policy roundtable, and a panel discussion on future directions for the study of reactionary media.
- Reposted by Rosana Pinheiro-MachadoThe day will begin with a keynote address focusing on fan studies approaches to understanding the culture wars and contemporary public conflicts, delivered by @melstanfill.bsky.social, author of Fandom is Ugly: Networked Harassment in Participatory Culture. nyupress.org/978147982496...
- Reposted by Rosana Pinheiro-MachadoThe event—featuring academics, policymakers, and community stakeholders—will focus on the mediation of reactionary politics, incl. the dynamics of audience engagement with reactionary media. @nuimerrionsq.bsky.social, @researchireland.bsky.social & @ucddigitalpolicy.bsky.social provided funding.
- Reposted by Rosana Pinheiro-MachadoHi folks! I’m very excited to announce details of a one-day international symposium I’m hosting on Thursday 29 May 2025 (09:00–17:30) at @ucddublin.bsky.social. You can find more information on @ucdischool.bsky.social’s website: www.ucd.ie/ics/events/r... 🧵
- "A plataformização do trabalho radicaliza a direita de duas formas, primeiro atiçando a raiva e depois capturando o sonho de autonomia financeira". www.youtube.com/watch?v=Vw_h...
- Obrigada 😍 Fiquei muito contente com o resultado.
- Que aula fabulosa da @pinheiromachado.bsky.social!!!! Ela deu praticamente uma chave para entender a politica brasileira. Pinço aqui a ideia de que os grandes influencers, mesmo sem falar de politica, são vetores de engajamento politico.
- Reposted by Rosana Pinheiro-MachadoPra entender os Legendários e a arquibancada vip em igrejas, tem que ver um estudo de acompanhamento de aspirantes a influencers da @pinheiromachado.bsky.social . Quando todo mundo quer ser o Pabblo Marçal, começam a aparecer esses validadores caros de sucesso pra aspirantes a choach de prosperidade
- [PT] Na estrada novamente: mal cheguei e já estou partindo para este paraíso na costa atlântica da Irlanda, onde terei a honra de ser palestrante principal (keynote) neste evento fantástico. Minha palestra será no sábado, dia 5 de abril — mais informações nas imagens!
- On the road again: I haven’t even arrived and I’m already off to this paradise on the Atlantic coast of Ireland, where I’ll have the honour of being a keynote speaker at this fantastic event. My keynote takes place on Saturday, April 5th — more details below!
- Minha Aula Magna da UFRGS já está no YouTube! youtu.be/Vw_hJX17u2E?...
- The end of my Year’s Inaugural Lecture at the Federal University of Rio Grande do Sul was marked by the chant ‘No amnesty’—so that we never forget the political atrocities of authoritarianism and never allow it to rise again. Justice! ✊🏽
- Reposted by Rosana Pinheiro-MachadoA primeira publicação em A1 do ano e do quadriênio. Resultado do posdoc em que etnografei o Twitter da Damares e do ministério dela no governo Bolsonaro. A versão preliminar desse artigo foi premiada na AnlNPOCS em 2022. doi.org/10.1590/s010...
- ✨ Uma alegria imensa voltar à alma mater para ministrar a aula magna inaugural da UFRGS! Não há palavras suficientes para expressar minha gratidão pelo convite. Ser reconhecida pela própria casa é uma das maiores conquistas para nós. 📅 Segunda-feira, 31 de março 🕕 18h30 📍 Salão de Atos – UFRGS
- 🚀 New publication out! Excited to share our latest article, “Climbing the ladder to safety”, published in Social Science Information (Open Access). With Marina Frid and Igor Perrut, we dive into the lived experiences of social mobility in Brazil its barriers journals.sagepub.com/doi/10.1177/...
- Grande dia! Esta é uma das notícias mais importantes do dia. Após Bolsonaro ser indiciado, agora é a vez de Duterte ser preso pela corte internacional. www.nytimes.com/2025/03/10/w...
- This is one of today’s most important news. After Bolsonaro being charged, now it’s Duterte’s turn to be arrested by the ICC What a day! www.nytimes.com/2025/03/10/w...
- Reposted by Rosana Pinheiro-MachadoTeam member Wagner Guilherme Alves da Silva continues fieldwork, connecting with domestic workers via shared experiences & conversations. From 15th Ave to Union meetings, he’s listening, learning, & exploring ties between domestic work, politics, & social media -1 suman, 1 kalamansi juice at a time.
- Reposted by Rosana Pinheiro-Machado@pinheiromachado.bsky.social, lembrei do seu "Esperança é substantivo feminino" e "Ódio é substantivo masculino".
- Reposted by Rosana Pinheiro-MachadoThis research is coordinated by @pinheiromachado.bsky.social with contributions from @jessicamatheus.bsky.social, @marinafrid.bsky.social Wagner Guilherme Alves da Silva, Priscila Cardia Petra, and Janaína Penalva.
- Reposted by Rosana Pinheiro-Machado
- Reposted by Rosana Pinheiro-Machado
- Reposted by Rosana Pinheiro-MachadoHow is Instagram shaping digital work? Who benefits—and who gets left behind? Our latest report dives into the social, cultural, and political impacts of Instagram’s labour market shift. Read here: labdeep.com/reports-2/ Inquiries: deeplab@ucd.ie #DigitalLabour #FutureOfWork #PlatformInequality
