Tonya McKenzie
💻 PR Tips & Takes
✍🏾 CEO @sandandshores (9 yrs)
🎤 Podcast Host, Speaker & Moderator
🫱🏾🫲🏼 Public Service - LACC AOD
🖤 Parent of 4 Athletes ⚾️🥎🏀
💙 ΖΦΒ
- 🚨 Got Talent? 🚨 🎤 Talent Search 🎙️ Live Podcast 😂 Stand-up Comedy Sheryl Underwood brings the Great American Talent Search and ONE MORE QUESTION Podcast, to her "I NEED A JOB comedy tour. Tap in! 👇🏾👇🏾👇🏾 sand-shores.prowly.com/439857-emmy-...
- #MambaMentality starts at home. Discipline and work ethic are learned behaviors. #sportsparents #athletes #lifelessons #raisingathletes #futureleaders #MomOf4 #TwinMom
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- Here are 4 TEDx speaking opportunities in this week’s special edition of CTRL the Narrative. Learn to CTRL the Mic. This edition gives you 5 tips to prep for a keynote or TEDx talk and weekly open speaking opportunities and support landing those stages. open.substack.com/pub/tonyamck...
- Tatiana Schlossberg used her platform to call out policies that could cost her, and millions of others, their future. Some use their voice to save lives. Others use theirs to chase clout. Leaders lead, grifters grift, and tokens always get spent. open.substack.com/pub/tonyamck...
- 🚨FREE COPY🚨 As a sports parent and media professional, I can tell you: media training, public speaking, & social media strategy aren’t optional anymore. The Ultimate Playbook: Public Relations & Media Relations for Student-Athletes and Parents sandandshores.hubspotpagebuilder.com/theultimatep...
- When the 23rd International President says, “Let’s Groove Tonight,” you SHOW UP. 💙 Join us as we celebrate 70 years of Alpha Psi Zeta the incomparable Sheryl Underwood! SUNDAY, 10/26th | 3 - 8pm 💃 www.eventbrite.com/e/alpha-psi-...
- Warning: After this episode, you might just quit your job, grab your passport, and book a flight. Dr. Stacey Ford-Edwards is dropping gems on how travel shifts your mindset, builds confidence, and heals the soul. 🎧 Hit play, subscribe, and start living bigger. open.spotify.com/episode/13ci...
- 👀 He might not see the beat, but he’s definitely FEELING it! 🎶🕺 Sheryl Underwood’s I NEED A JOB Tour with Mike Washington & Kyle Erby is a vibe. 🎤😂 📍 Funny Bone Hartford 📅 Sept 12–13 🎟️ Tix 👉 hartford.funnybone.com #Comedy #INeedAJobTour #FunnyBoneHartford #SherylUnderwood #MikeWashington #KyleErby
- The Rise of Women Changing the Game in Sports Media & 10 You Should Know www.sandandshores.com/2025/07/18/t...
- 🗣️Sports Parents In today’s youth sports era, your child’s athletic talent and personal brand need to shine. Let us teach you how to build their brand, manage their social media like a pro, and get them ready to attract brand deals. Register for free. 👇🏾👇🏾👇🏾 events.teams.microsoft.com/event/83031d...
- "Woke" didn’t fall off, it was hijacked. Strategically. Intentionally. And if they can flip a whole cultural term, they can flip your brand message too. This isn’t just politics, it’s a masterclass in narrative control. 📌 Read my breakdown. www.sandandshores.com/2025/05/29/w...
- Momentum Over Hype #CTRLtheNarrative breaks down how to build stories that last, not just trends that pop. 🧠 Strategy 🛠 Tools 🔥 Examples 📈 Action Enter the group chat. #Storytelling #Comms #CaitlinClark #CreatorEconomy #Marketing open.substack.com/pub/tonyamck...
- What is the price of silence when it comes to your brand? Remember, if you are not telling your story, the streets will tell it for you and not in your favor. #Branding #LeadOutLoud #CTRLtheNarrative
- 🎙️ CTRL the Narrative #2: The End of an Era 🏀💬 From Coach Pop's understated retirement to journalists to follow, this week’s CTRL the Narrative breaks it down. 👉 Hit the link, enter the group chat, and tell me: Who’s controlling the narrative right now? open.substack.com/pub/tonyamck...
- Tired of mid marketing takes & comms advice? Get CTRL The Narrative — the weekly newsletter for marketers, PR pros, & brand builders. 🔥 Tools 📰 Media + culture insights 💼 Exclusive opps Be loud. Be sharp. CTRL it. 🖤 👉 Subscribe free: bit.ly/CTRLtheNarra... #Marketing #PR #Comm #CTRLTheNarrative
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- Ladies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves Subscribe to my substack and let me know your thoughts. #MoreToCome #BossUp #PersonalBranding open.substack.com/pub/tonyamck...
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- Listen, we have to talk about PERSPECTIVE. The power of perspective and lived experience in storytelling matters. Let’s talk about how it shapes the stories we connect with. Tap in. Let's discuss. www.linkedin.com/pulse/why-pe... #PublicRelations #KendrickLamar #Storytelling
- #PR is just as important as the product. You could cure world hunger, but if nobody knows, you’re just sitting on a really nice secret. How are you sharing the good work that you are doing?
- Just saying… You have to get your 💩 together. Good business practices are a must. #PRPros can fix a lot of things. That’s not one of them. #PublicRelations #BizTip #Operations #Message
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- With #recruiting, #NIL deals, & fiscally powerful collectives, personal branding is no longer optional for #athletes—it’s a game-changer that sets them apart. #Athletes should build a foundation for long-term success beyond sports. Thoughts? www.sandandshores.com/2025/02/04/y...
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- Reposted by Tonya McKenzieI need Americans to hate this administration the way Kendrick hates Drake so they can actually stand a chance of surviving
- This collaboration with StartingPoint streamlines billing, workflow, and transparency for clients. I am all about solutions. This is a win! What tech tools are you using to make your work-life easier and more efficient? stories.prowly.com/378726-start... techtools #AI #workflow
- Where are my #BlackOwnedBrands? Are you open to working with #athletes and #influencers? If so, fill this out and let’s get started: bit.ly/BlackOwnedDa... Check out the video & let me know your thoughts. www.youtube.com/live/NaXi32S...
- WE (Black folks) will not stand by and idly watch Karen Bass being maligned. I grateful for the opportunity to contribute but would prefer that it not even come to this. blacklove.com/l-a-mayor-ka...
- Breaking: Congress has officially rebranded itself as a reality show. Working title: "Survivor: Washington D.C." — Let's see who survives this. Who you got?
- 🚨 Attention Los Angeles County Business Owners 🚨 Join the Delete The Divide program and receive FREE 📌 Website 📌 Logo Design & Branding 📌 Social Media Ads & Strategy 📌 and more... 💡 Apply today! 🔗 Start here: members.deletethedivide.org/Account/Smal... t#DeleteTheDivide #FreeMarketingHelp
- Remember, in #PR as in life, it's not about what happens to you, but how you respond. Stay graceful, stay ready. 💁🏾♀️
- This new administration is proof that YOU need a strong personal brand. Here is why: ~If you don't tell your story, they will tell it for you. ~They will be gatekeeping while you are opening new doors with your brand. ~Money moves require visibility. If you stay invisible, so do opportunities.
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- Listen, To my Elected Democrats, get a publicist. #PIO = Wordy and long winded, facts only, no emotional connection, plays fair #PRPro = Brief, straight to the point, helping build rapport and trust with the public, deals well with opposition, plays to win Tag an elected Dem.
- You think getting press is expensive? Try irrelevance. Who wants tips on pitching, getting media placements, and increasing brand awareness without selling a kidney? 👇 PR #Media #Storytellling
- 3 PR Lessons from Dr. Martin Luther King - As a PR pro, I look forward to this day every year. Here are a few lessons that I am reflecting on today. What are your thoughts? www.linkedin.com/pulse/3-pr-l... #PersonalBrand #PR
- Calling yourself a "disruptor"? Sounds cute, but what are you actually disrupting? Just tell us your niche and why you stand out. #PRPro #VoicesInMyHead
- Not every comment deserves a reply, but the good ones do. #PRTips
- Visuals matter in PR. Invest in good photos and videos. It's hard to get media coverage when the client has no good pictures or videos. What’s your favorite tool for creating media-friendly content? #PR #MediaPlacements #Newsworthy
- Never underestimate the power of a good follow-up email. What’s the best reply you’ve ever gotten from a follow-up?
- **New Episode Alert** Born in Chicago, Dominique Madison studied film in New York. In 2018 she played the role of Rochelle in Superfly, received several Emmy nominations in 2020 chats with us about her newest project, MARRIED TO A BALLA. #Actress #LA #Podcast open.spotify.com/episode/1DAn...
- Great #PR & #Comms lessons from the #LAFires fully display why we as professionals are essential. 1. A robust intranet can help reach people efficiently. 2. Share safety measures via all available channels. 3. Communicators can provide pathways to help. www.ragan.com/the-week-in-...
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- Add Studio City.
- The news ain’t even reporting on all the fires. Its madness. Pasadena, Culver City, Hollywood Hills, Palisades… Yesterday there was 1 at Redondo Pier and 1 in South Central. Ash is falling all through the southland. They started evacuating parts of Santa Monica. WILD. 🙏🏽 Prayers up!
- Never compromise your brand values for ‘clout.’ It’ll backfire every time. 🔥 Stay true. Keep it 💯! #personalbrand #PR #reputation
- Remember: not all 'opportunities' are for you. 'Exposure' doesn’t pay the light bill. #PR #Media #Branding
- #Authors, this is for you! 🙌🏾 This is the ultimate toolkit for authors eager to turn their books into a part of their legacy. Now available on Amazon. a.co/d/egIGsRr Make America 🇺🇸 Read Again! #PublicRelations #News
- You think PR and press is expensive? Try irrelevance. Who wants tips on pitching without selling a kidney? 👇 #PR #PublicRelations #Media
- I understand that public relations isn’t the sexiest topic of conversation, but it is the tool that will get you where you wanna go in 2025. #Entrepreneurs #BusinessOwners #Branding #PublicRelations #Reputation
- Happy Founders’ Day to the fellas of Kappa Alpha Psi! Always special love to my hubby, his chapter DE in San Diego, my home chapter of Upsilon, my hometown San Jose’s chapter DRho and the rest of the chapters in California. Enjoy your day, fellas! #D9 #NPHC #KAPsi ♦️🕊️ #Family ❤️🤍💙🤍
- Brian Conwell is redefining the narrative of what it means to be a para-athlete, winning 21 medals in wheelchair basketball, shot put, discus, and powerlifting. I love to see him get his shine. One of my favorite past podcast guests. www.kget.com/business/pre... #vet #survivor #athlete #truestory
