- Don't write, "this product was designed to serve...." Write "this product serves...." * It can be designed to do something, but that doesn't mean it does it. * Emphasize what it accomplishes, not what it promises. * Also, it's shorter. #AmEditing (Similar: "Ability to pay"->"Pays")
- I admit that one of my favorite books is @On Writing Well” by Bill Zinder. richardcolby.net/writ2000/wp-content/uploads/2017/09/On-Writing-Well-30th-Anniversa-Zinsser-William.pdfJan 6, 2026 19:04
- And one of my least favorite experiences involves autocorrect Bill Zinsser
