Cintia Pla-Garcia, PhD

cplag.bsky.social

Marketing Senior Lecturer | Management & e-Learning (MeL) Researcher at (@uocuniversitat.bsky.social) Adjunct Professor at ( #TecnoCampus - @upf.edu ) and AIEOU (@ai-e-ou.bsky.social) Researcher Hub Collaborator at (@ox.ac.uk)

Joined January 2025

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Cintia Pla-Garcia, PhD cplag.bsky.social · Feb 4
✅My new research from @springer.springernature.com in #ArtificialIntelligence is partly available on @researchgate.bsky.social #GoogleBooks and #Academia Look all at bit.ly/4qYbUuu @springernature.com #RiiForum #AI
Acceptance of Generative AI in the Creative Industry: The Role of Brand Recognition, Trust, and Experience Moderation in AI Adoption

This study investigates the adoption of Generative AI text-to-image tools in the creative industry using an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model. The objective is ...

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Cintia Pla-Garcia, PhD

Acceptance of Generative AI in the Creative Industry: The Role of Brand Recognition, Trust, and Experience Moderation in AI Adoption