- Fascinated by this piece. But think it requires a wider view. If the basic argument is to take extreme care in using page views as a spur to commissioning, there is no argument. To bring long term value and protect and develop editorial character, clicks and likes can't be the driving force 1/
- "If the audience’s attention affects editorial decision-making, then we need to come to terms with the fact that the audience does not necessarily know what’s good for it," @jonaskaiser.bsky.social writes. "Instead, journalists need to consider what their audiences need."
- But not all metrics are equal. And the frame you place metrics in matters. At the Guardian we look at page views not as a target and not divorced from the context of the journalism. They matter because we want to find the widest, most relevant audience for the journalism we believe in /2
- Understanding the positive levers that result in a wider audience for low-facticity isn't just a nice thing, it's crucial to the journalistic act. And crucial to a newsroom that has the courage to lead readers in a direction they feel is important /3
- But of course a host of other analytics that help us understand when something works and when it doesn't can also contribute to the success of journalism. What kind of approach on a low-facticity piece might result in longer attention times? /4
- No one should be audience-dependent. But newsrooms must understand that they are attempting ultimately to talk to humans. Audience analytics are fundamental to understanding which approaches help land the message that we're trying to communicate with the people we have to communicate with /5Dec 10, 2024 13:37
