I’ve been thinking more about the WBD decision to incorporate Eurosport and Discovery+ coverage of sports including cycling, in the UK and Ireland, into new TNT channels, with a massive price increase. Here’s an alternative way to look at this. 🧵

I like a particular brand of baked beans, which I can buy at a number of different supermarkets at a reasonable price. I don’t like any other beans or any other sort of canned vegetables.

Now I find that in future I am only going to be able to buy these beans from one particular supermarket, and I will have to buy several other brands of beans and canned vegetables that I don’t like and don’t ever eat.

Can you imagine any retailer of any other product getting away with that? Can you imagine that company and people in that industry telling the people who objected that they just didn’t understand that industry?

I think the many people who are objecting to this move by WBD to scrap Eurosport in the UK and Ireland, to package its coverage of sports like cycling in with sports we don’t wish to watch……