Thinking about this again and realizing that we as an industry need to accept that this is real and that Seventy Bucks is a Hundred Bucks.
The developers of PEAK explain pricing
This is worded in the most “single train of thought that loses focus at the end” kind of way, but other than that I’d argue the exact numbers often differ per person this is completely right.
The developers of PEAK explain pricing
If you ever think anyone has pricing figured out, remember that Coke sells a 15 pack of mini cans now. No one knows anything; this quote seems more realistic than most things I read about pricing.
The developers of PEAK explain pricing